Market Movers: Building Brands & Links with Linkifi

Welcome to Market Movers: Building Brands and Links with Linkifi!Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.
In this episode, we welcome Alexandra Tachalova, Founder of Digital Olympus, a leading SEO and link-building agency specializing in relationship-based link building, content marketing, and digital PR. Alexandra has built an industry reputation for cutting through the noise and delivering high-authority, high-impact links that drive results.
We dive into the current state of SaaS link building, the evolution of Google’s stance on link exchanges, and why tier-one media links are becoming more valuable than ever. Alexandra shares insights into what’s working in link building today, what’s not, and how digital PR is shifting the future of SEO strategy.
 
Key Talking Points:
✅ The Evolution of SaaS Link Building – Why link swaps have become oversaturated and ineffective.
✅ Google’s Crackdown on Manipulative Link Strategies – What’s happening behind the scenes with big SaaS brands.
✅ The HubSpot Traffic Drop – Was it due to Google’s manual action, AI shifts, or something else?
✅ Why Tier-One Media Links Matter More Than Ever – The growing importance of editorially earned links over link exchanges.
✅ B2B vs. B2C Link Building – Why relationship-based link building thrives in B2B but struggles in B2C.
✅ The Role of Digital PR in SEO – Why most SaaS brands need to shift focus from old-school link building to real media placements.
✅ The Future of Link Building in AI Search – How AI-generated search results are reshaping SEO strategies.
✅ Is Google Penalizing Large SaaS Brands? – What’s happening with enterprise sites, and should you be worried?
 
Quotes from Alexandra Tachalova:
📢 “If anyone can get a link, then what’s the value of that link?”
📢 “SaaS link building used to be all about link swaps, but now it’s completely out of control.”
📢 “Tier-one media links are not just for branding—they’re becoming essential for SEO.”
📢 “Google’s recent updates have changed the game—link building is no longer just about volume.”
📢 “Most journalists don’t care about your new software update—you need to tell a compelling story.”
 
Actionable Insights for Listeners:
🚀 Rethink Your Link Building Strategy – Stop relying on link swaps and prioritize editorially earned placements.
🔗 Invest in Digital PR for SEO – High-authority, real media links will move the needle more than mid-tier SaaS blogs.
📈 Avoid Link Spam Footprints – If your site’s backlink profile is filled with mass link exchanges, you could be at risk.
💡 Leverage Expert-Led Thought Leadership – Position key figures in your company as industry experts to gain media coverage.
⚡ Adapt to AI & Google’s Changing Algorithms – Stay ahead by focusing on brand presence and quality content over volume.
 
About Alexandra Tachalova:
Alexandra Tachalova is the Founder of Digital Olympus, a leading digital PR and SEO agency specializing in relationship-based link building. With years of experience helping brands secure high-authority media coverage, Alexandra is a respected thought leader in SEO, digital PR, and content marketing. She regularly speaks at major marketing conferences and shares insights on LinkedIn about the latest trends in search.
 
📬 Learn more about Digital Olympus: https://digitalolympus.net 🌐 Connect with Alexandra on LinkedIn
📈 Want High-Authority Backlinks & Media Coverage?
 
Linkifi secures Tier-1 publication links through digital PR, helping businesses boost their domain authority and search rankings.
 
📅 Set up a call with us now: ☎️ https://calendly.com/linkifi/pr
 
👉️ Connect with Chris on LinkedIn 👉️ Connect with Nick on LinkedIn
 
🎧 Listen to more episodes of Market Movers: 🔗 https://marketmoverspod.com/
 
#SEO #LinkBuilding #DigitalPR #SaaSMarketing #GoogleUpdates #MarketMoversPodcast
 

Welcome to Market Movers: Building Brands and Links with Linkifi!ur go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.
In this episode, we welcome Mike King, Founder and CEO of iPullRank, an industry-leading digital marketing agency that has helped top brands like MGM Resorts, American Express, and Adidas drive billions in revenue. Mike is one of the most forward-thinking minds in SEO, constantly pushing the boundaries of technical SEO, AI, and digital strategy.
We dive into the biggest shifts happening in search today, the role of AI in rankings, how user interactions are shaping SEO, and why branding is becoming just as important as performance marketing in search visibility.
 
Key Talking Points:
✅ The Next Chapter of Search – Why AI is fundamentally changing search and what SEOs need to do now.✅ User Experience Signals & Rankings – How Google is using dwell time, clickstream data, and user interactions to rank sites.✅ SEO as a Brand Awareness Channel – Why search is no longer just about clicks but brand visibility.✅ Google’s AI Search Overviews – How to optimize for AI-generated answers and whether it’s worth chasing these rankings.✅ New SEO Strategies for LLMs & AI Search – What businesses should do to stay ahead in AI-driven search environments.✅ The Role of Chrome Data in SEO – How Google might be leveraging browsing behavior for ranking signals.✅ Optimizing for Bing & ChatGPT Search – Why OpenAI’s search is built on Bing’s index and why SEOs should care.✅ The Future of SEO Tools – Why most SEO tools are outdated and which ones are worth using today.
 
Quotes from Mike King:
📢 “We are in the biggest shift in search in over a decade—everything is changing faster than ever.” 📢 “Google is under attack on two fronts: AI-powered search and the flood of AI-generated content.” 📢 “Brand visibility is becoming just as important as rankings—showing up matters, even if users don’t click.” 📢 “Forget 5,000-word blog posts—Google stopped prioritizing long content over 13 years ago.” 📢 “The future of marketing? It might be AI bots selling to AI bots.”
 
Actionable Insights for Listeners:
🚀 Optimize for AI Search Overviews – Find where you rank and tweak key passages for better visibility. 🔎 Use Tools That Track User Interaction – Analyze clickstream data to see where users go after leaving your site. 📈 Rebalance Your SEO Strategy – Shift your focus from only ranking to increasing brand presence in AI-generated search. 🔗 Leverage Digital PR for SEO – More brand mentions across the web improve AI and search engine recognition. ⚡ Understand AI Search & Retrieval – Google and ChatGPT use different methods—learn how to optimize for both.
 
About Mike King:
Mike King is the Founder & CEO of iPullRank, an award-winning SEO and digital marketing agency. He is a sought-after keynote speaker, technical SEO expert, and AI strategist who has worked with some of the biggest global brands. Mike is also a leading voice in the future of AI-driven search and a key player in uncovering Google’s leaked algorithm insights.
 
📬 Learn more about iPullRank: https://www.ipullrank.com 🌐 Connect with Mike King on LinkedIn
 
📈 Want High-Authority Backlinks & Media Coverage?
Linkifi secures Tier-1 publication links through digital PR, helping businesses boost their domain authority and search rankings.
 
📅 Set up a call with us now: ☎️ https://calendly.com/linkifi/pr
 
👉️ Connect with Chris on LinkedIn 👉️ Connect with Nick on LinkedIn
 
🎧 Listen to more episodes of Market Movers: 🔗 https://marketmoverspod.com/
 
#SEO #AI #BrandBuilding #UserExperience #DigitalPR #SearchEngineOptimization #MarketMoversPodcast

Welcome to Market Movers: Building Brands and Links with Linkifi!Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.
In this episode, we welcome Kate Toon, an award-winning SEO specialist, business coach, and the mastermind behind multiple successful online communities. With a career spanning from launching Marks & Spencer’s first e-commerce site to building one of the most recognized personal brands in SEO, Kate shares her journey of balancing business, branding, and personal well-being.
We dive deep into SEO fundamentals, the importance of brand identity, and why small businesses need to stop playing it safe online. Kate also offers insights into balancing growth and sanity, managing scale, and where AI fits into the future of digital marketing.
 
Key Talking Points:
✅ The Evolution of SEO & Branding – What’s changed, what’s stayed the same, and why brand is more important than ever.✅ SEO & Small Business Growth – How to leverage SEO while building a brand that people remember.✅ The Power of Personal Branding – Why your quirks and unique voice are your biggest assets.✅ Avoiding the Vanilla Brand Trap – How playing it safe online could be holding your business back.✅ The Truth About Scaling – Why more revenue doesn’t always mean more success.✅ Managing Work & Life as an Entrepreneur – How to balance business growth with personal sanity.✅ AI in Content & Marketing – When to use AI, when to avoid it, and how to keep the human touch.
 
Quotes from Kate Toon:
📢 “People don’t buy from vanilla brands. They buy from brands they connect with.” 📢 “SEO isn’t magic—it’s just smart marketing done consistently.” 📢 “Building a brand is about showing up year after year, through thick and thin.” 📢 “Fear of saying the wrong thing stops people from building strong brands.” 📢 “AI can help, but people still want to buy from people.”
 
Actionable Insights for Listeners:
🚀 Stop trying to please everyone – Stand out by embracing your brand’s quirks and personality. 💡 SEO is a long game – Consistency beats shortcuts every time. 🎯 Small businesses need brand strategy – Without a clear identity, you’ll get lost in the crowd. 🔗 Building a brand is about relationships – Online and offline connections matter. 🤖 AI is a tool, not a replacement – Keep the human touch in content and communication.
 
About Kate Toon:
Kate Toon is an award-winning SEO specialist, business coach, and digital marketing expert. She’s the founder of The Clever Copywriting School, The Recipe for SEO Success, and The Digital Marketing Collective, where she helps small business owners and entrepreneurs master SEO, branding, and online marketing.
She is also the author of Six Figures in School Hours and a sought-after speaker at global conferences. With a career spanning corporate and entrepreneurial success, Kate has built a recognizable personal brand and thriving online communities by staying authentic and embracing the long game.
 
📬 Learn more about Kate Toon: https://www.katetoon.com 🌐 Connect with Kate on LinkedIn
 
📈 Want High-Authority Backlinks & Media Coverage?
📅 Set up a call with us now:☎️ https://calendly.com/linkifi/pr
 
Boost your SEO and ignite a growth explosion with our press coverage cheat sheet! Master digital PR and secure your first 5 mega links. Download your free copy now!: linkifi.io/cheat-sheet
 
👉️ Connect with Chris on LinkedIn 👉️ Connect with Nick on LinkedIn
 
🎧 Listen to more episodes of Market Movers: 🔗 https://marketmoverspod.com/

Welcome to Market Movers: Building Brands and Links with Linkifi!Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.
 
Ready to rise above the noise and make your mark?
 
Today, we’re joined by Craig Campbell, a renowned SEO expert, YouTube educator, and digital marketing specialist. Craig shares his unorthodox journey from SEO to accidental acting, how he hacked his way onto IMDb, and why AI agents are the next big thing in digital marketing. We also dive deep into his thoughts on automation, content scaling, and the future of SEO in an AI-driven world.
 
Here are some key talking points from the episode:
✅ Craig Campbell’s SEO journey and industry insights ✅ The wild story of how he accidentally became an actor through SEO hacks ✅ AI agents in business: automating workflows and scaling content ✅ The impact of AI on SEO and whether the industry is at risk ✅ Link-building strategies and how to cut through the noise in PR ✅ YouTube as a personal brand-building powerhouse ✅ Why persistence and thinking outside the box are key to digital success
 
Quotes from Craig Campbell:
📢 “I didn’t mean to become an actor—I just wanted an IMDb knowledge panel!”📢 “AI agents aren’t just chatbots—they can replace entire workflows and scale businesses fast.”📢 “SEO isn’t dead, but SEOs who refuse to adapt are.”📢 “YouTube isn’t just for views; it’s a long-term trust-building machine.”📢 “The winners are the ones who take risks and break things to see what works.”
 
Actionable Insights for Listeners:
🚀 Test and break things – SEO and digital marketing are about pushing boundaries.🤖 AI agents can transform your business – but only if you train them with the right data.🎥 YouTube is still one of the best platforms for personal branding – consistency is key.🔗 High-quality backlinks still matter – automation won’t replace solid relationship-building.💡 SEO is shifting, but it’s not dead – marketers who adapt to AI search will thrive.
About Craig Campbell:Craig Campbell is a leading SEO consultant, speaker, and content creator with over 1 million YouTube subscribers. With over 20 years of experience in digital marketing, Craig has built a reputation for his no-nonsense approach to SEO, automation, and business growth. His unique ability to test, tweak, and hack his way to success has earned him a loyal following in the industry.
 
📸 Connect with Craig on LinkedIn
🌐 Visit Craig Campbell SEO: craigcampbellseo.com
 
Boost your SEO and ignite a growth explosion with our press coverage cheat sheet! Master digital PR and secure your first 5 mega links. Download your free copy now!: linkifi.io/cheat-sheet
 
Set up a call with us now:
☎️ calendly.com/linkifi/pr.
👉️ Connect with Chris on LinkedIn
👉️ Connect with Nick on LinkedIn

Welcome to Market Movers: Building Brands and Links with Linkify!Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.
In this episode we welcome Joy Aumann, the co-founder of Luxury SoCal Realty and one of San Diego’s most influential luxury real estate agents. We talk about the power of SEO in Real Estate, and what content you should create to generate organic leads.
Joy explains how she has mastered the art of attracting high-net-worth clients through strategic SEO and innovative content marketing. Her expertise in digital marketing and personal branding will help up and coming realtors, as well as those who have been in the game longer. 
 
Key Talking Points:
Joy Aumann’s Journey in Real Estate and SEO: From building a first-time homebuyer website to dominating the luxury real estate market.
The Power of SEO in Real Estate: Transitioning from buying leads to generating high-value organic leads.
Content Strategy for Real Estate SEO: Using lifestyle content and supporting blogs to enhance primary sales pages.
Targeting Underutilized Keywords: How niche keywords like single-story homes, and gated communities can bring in high-converting traffic.
The Importance of Website Architecture: Building content silos and site structures that support SEO success.
Overcoming Negative SEO Attacks: Lessons learned from dealing with bad backlinks and rebuilding site authority.
The Role of Digital PR in Real Estate: Differentiating traditional PR from SEO-driven PR and maximizing backlink value.
The Future of AI in Real Estate: Using AI as a personal assistant for content creation, email tone adjustments, and administrative tasks.
Quotes from Joy Aumann:
“You need to brand yourself within a niche. Just being a general agent doesn’t work.”
“I went from zero to luxury real estate by building the right content and creating an aspirational brand.”
“SEO is a long-term play, but once it works, it works consistently.”
“AI is my personal assistant now. It saves time and helps with everything from content creation to email tone adjustment.”
Actionable Insights for Listeners:
Start with the Right Website Platform: Choose a platform with integrated IDX feeds for better SEO performance.
Focus on Content Silos: Build supporting content around your main pages to strengthen rankings.
Use Niche Keywords: Target underutilized lifestyle searches for faster rankings and higher conversion rates.
Integrate Digital PR for Backlink Building: Focus on getting high-quality backlinks from relevant real estate publications.
Leverage AI, but Don’t Rely on It Completely: Use AI for assistance, but always review and humanize the output.
About Joy Aumann: 
 
Joy Aumann is the co-founder of Luxury SoCal Realty and one of San Diego’s most influential luxury real estate agents. Recognized by the Wall Street Journal as a digital marketing pioneer, Joy has mastered the art of attracting high-net-worth clients through strategic SEO and innovative content marketing. Her expertise in digital marketing and personal branding has helped her break sales records and build a thriving real estate business. 
📸 Connect with Joy on Instagram & LinkedIn
🌐 Visit Luxury SoCal Realty: luxurysocalrealty.com 
 
Set up a call with us now:
☎️ calendly.com/linkifi/pr.
👉️ Connect with Chris on LinkedIn
👉️ Connect with Nick on LinkedIn

Welcome to Market Movers: Building Brands and Links with Linkify!Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.
In this episode we welcome Benjamin Gorman, an AI writing expert and the creator of The Next Level AI Content Course. In this episode, we dive deep into AI-generated content, its limitations, and how human oversight is crucial to making it truly effective. We discuss AI detection, strategies for humanizing AI content, and why raw AI-generated writing often lacks originality and engagement. 
Ben shares practical insights into structuring prompts, refining AI-generated content, and the future of AI in content marketing. This insightful conversation provides actionable takeaways for content creators looking to harness AI while maintaining a human touch.
 
Key Talking Points:
Benjamin Gorman’s Journey to AI-Powered Writing: From teaching English to leading AI content training and workshops.
Embracing AI Instead of Fearing It: Why AI is here to stay in content creation and how to use it effectively.
The Biggest Mistakes in AI Content Writing: Understanding AI’s role as an assistant, not an intelligence.
Prompting for Success: Why telling AI what to do is better than telling it what it is.
Structuring AI Prompts for Maximum Impact: How to guide AI with clear instructions for better results.
The Role of Humanization in AI Content: Why human editing is essential to creating engaging and unique AI-assisted content.
Avoiding Formulaic AI Content: How AI-generated text often falls into predictable patterns and how to break them.
AI Detection and Humanization Tools: Do they work, or do they just make content worse?
Future of AI in Content Marketing: AI’s role in short-form vs. long-form content and video generation.
 
Quotes from Benjamin Gorman:
“You can't beat the machine. You need to learn how to use it to your advantage.”
“The AI doesn’t understand logic, reasoning, or engagement—it’s just a word calculator.”
“If you create AI content without human input, someone else can generate the exact same thing.”
“The winners are those who embrace AI as an assistant, not a replacement.”
“Short prompts work best—clear, direct instructions lead to better AI output.”
 
Actionable Insights for Listeners:
Stop reusing generic prompts: AI content needs section-by-section guidance to be effective.
Use AI as a content assistant, not a content creator: AI-generated drafts need human input for engagement and originality.
Fact-check everything: AI may provide outdated or incorrect information—verification is crucial.
Invest in high-quality human oversight: AI content should be edited and refined to maintain credibility.
Avoid common AI clichés: AI loves repeating certain phrases—know how to eliminate them.
 
About Benjamin Gorman: 
Benjamin Gorman is an AI writing expert, copywriting specialist, and the creator of The Next Level AI Content Course, which teaches marketers and writers how to create high-quality content using AI. He has spoken at major SEO and content conferences, including the 2023 SEO Mastery Summit in Saigon and CMSEO in Chiang Mai. His expertise in AI-assisted content creation has helped businesses scale their content production without sacrificing quality. 
 
📬 Learn more about The Next Level AI Content Course: www.kevin-meng.com/next-level-ai-content/
🚨 20% OFF Code: MOVERS 
🌐 Connect with Benjamin Gorman on LinkedIn
 
Set up a call with us now:
☎️ calendly.com/linkifi/pr.
👉️ Connect with Chris on LinkedIn
👉️ Connect with Nick on LinkedIn

Welcome to Market Movers: Building Brands and Links with Linkify!Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.
In this episode, we welcome Kevin Indig, growth expert and SEO luminary who’s worked with industry giants like Shopify and Atlassian. We explore how businesses can adapt and excel in the evolving landscape of search, AI, and SEO.
Kevin unpacks strategies for scaling SEO at the enterprise level, building lead generation tools, and leveraging earned, owned, and paid channels for maximum impact. We also dive into the future of search, the role of AI, and how businesses can maintain relevance in an increasingly competitive digital space.
Key Talking Points:
Kevin Indig’s Journey to SEO Excellence: From building clan websites as a gamer in Germany to leading SEO for tech giants.
Scaling SEO for Enterprises: The difference between “SEO aggregators” (e.g., marketplaces) and “SEO integrators” (e.g., SaaS).
Quick Wins vs. Long-Term SEO Plays: Why balancing foundational fixes and strategic projects is essential.
Building Lead Generation Tools: How tools like Shopify’s Business Name Generator and Ramp’s Mission Statement Generator drive leads and business impact.
The Role of Content in 2025 and Beyond: The shift toward data-driven storytelling, personal experiences, and audience-first engagement.
Customer Research is King: Using AI to analyze customer conversations for insights on positioning and messaging.
The Future of Search: Google’s AI dominance is “theirs to lose,” but challengers like OpenAI are gaining ground with less red tape.
Reddit as an Earned Channel: Tapping into Reddit for engagement, reputation management, and Parasite SEO strategies.
Adapt or Die: How evolving team dynamics and channel strategies can help businesses stay ahead.
Quotes from Kevin Indig:
“If you only focus on quick wins, you’ll run out eventually. But if you only focus on long-term plays, your managers will get antsy.”
“In the age of AI, content needs to shift toward what’s harder to replicate—data stories, takes, and personal experiences.”
“Google has the tools to win the AI search race, but the challenge is navigating their own constraints.”
Actionable Insights for Listeners:
Invest in Lead Gen Tools: They’re underutilized and highly effective in capturing user intent.
Use AI for Customer Insights: Mine customer support, sales, and product conversations for untapped messaging opportunities.
Focus on Earned and Owned Channels: Build SEO and email as foundations to balance reliance on paid advertising.
Experiment with Reddit and Emerging Platforms: Start engaging with your target audience where they are already having conversations.
About Kevin Indig:
Kevin Indig is the former VP of SEO and Content at Shopify, Advisor to top tech brands like Ramp, and writer of the popular Growth Memo newsletter. His innovative approach to SEO and growth strategies has made him one of the leading voices in the field.
📬 Subscribe to Growth Memo: www.growth-memo.com🌐 Connect with Kevin Indig: kevin-indig.com
Set up a call with us now:
☎️ calendly.com/linkifi/pr.
👉️ Connect with Chris on LinkedIn
👉️ Connect with Nick on LinkedIn

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast—your ultimate guide to transforming your business into a standout brand. Discover the crossroads where branding, SEO, and link-building collide to make your business irresistible to audiences. This podcast, hosted by Chris Panteli and Nick Biggs, helps you rise above the noise and build an unforgettable brand identity.
Today, we’re thrilled to welcome Tim Stoddart— founder of Copyblogger. Tim's journey from recovery to building a digital empire is a testament to resilience, creativity, and impeccable timing. In this episode, we dive deep into Tim’s story and explore his unique approach to business, community-building, and acquisitions.
Key Talking Points:
Tim's Early Blogging Days
From blogging on Blogspot to discovering SEO and inbound marketing.
Using platforms like Facebook to organically build a 20,000+ community.
Turning personal recovery into Sober Nation, a thriving online community.
The Light Bulb Moment
Discovering Copyblogger and its influence on his writing and content creation.
Early lessons on optimizing for reader experience and building connections.
The Power of Community
The transition from hobbyist blogging to creating a business with impact.
How behavioral healthcare companies sparked his first big business opportunity.
Acquiring Copyblogger
Why Tim bought one of the most iconic content marketing brands.
The challenges of purchasing a site with no revenue stream but immense potential.
Copyblogger’s legacy and how Tim modernized its approach while keeping its roots intact.
Investing Ethos and Growth Strategy
Tim’s criteria for investments: cash flow, evergreen industries, and working with founders who “don’t suck.”
His unique double-dipping model for equity investments tied to his digital marketing expertise.
Balancing Business and Personal Growth
The importance of physical connection and mental well-being in a digital world.
Building community through martial arts and embracing experiences like sweat lodges.
Tim’s Vision for the Future
Launching a new podcast and growing his personal brand through Substack.
Long-term goals, from Central Park penthouses to an Edinburgh retreat.
About Tim Stoddart:
Tim Stoddart is an entrepreneur, investor, and thought leader in digital marketing. From his personal journey of recovery to founding Sober Nation, Copyblogger, and TimStodz.com, Tim’s work has empowered countless people and businesses to grow online. His unique investing model ties his digital marketing expertise directly to his partners' success.
🎙 Podcast Highlights:
Tim’s journey is one of turning hardships into opportunities.
Practical lessons on building communities, crafting content, and navigating acquisitions.
Insights into blending personal passion with professional growth.
Set up a call with us now:
☎️ calendly.com/linkifi/pr.
👉️ Connect with Chris on LinkedIn
👉️ Connect with Nick on LinkedIn

Welcome to Market Movers: Building Brands and Links with Linkifi!Your ultimate destination for learning how to transform your business into an unforgettable brand. Hosted by Chris Panteli and Nick Biggs, Co-Founders of Linkifi, this podcast bridges the worlds of branding, SEO, and link-building to help you stand out in the crowded digital landscape.
 
This Week’s Guest:Mark Webster, Co-Founder of Authority Hacker, joins us to discuss the seismic changes in affiliate SEO, navigating Google’s recent updates, and the future of digital PR and AI in online marketing. Mark shares insights into building sustainable businesses, pivoting post-affiliate crash, and Authority Hacker’s strategies for 2025 and beyond.
 
Key Takeaways:
Affiliate SEO: The Decline and Pivot
State of Affiliate SEO: Mark confirms that affiliate SEO is "99% dead" for beginners due to Google’s core algorithm and helpful content updates.
Shift in SERPs: Google now prioritizes direct sellers and large publications, eliminating many ranking opportunities for affiliate sites.
Authority Hacker’s Response: Transitioning away from affiliate-focused content and creating broader, more diverse offerings.
Building Brands Beyond SEO
Diversification: Success today demands multi-channel marketing: podcasts, YouTube, LinkedIn, and a robust social media presence.
Digital PR Dominance: Authority Hacker has systematized digital PR strategies to secure high-quality links, a crucial tactic in modern SEO.
Link Building Strategies: Emphasis on linkable assets, data-driven campaigns, and creative storytelling tailored to trends and media interest.
AI Integration in Marketing
AI for Efficiency: Tools like Claude.ai are revolutionizing content creation and system automation.
Innovative Uses: Authority Hacker’s AI-enhanced processes include transcript analyzers, meeting summaries, and scalable data processing.
Future-Proofing: Mark advises businesses to prioritize AI adoption to save time, reduce costs, and avoid falling behind competitors.
Digital PR Training with Marketing Pros
Partnership: Authority Hacker collaborates with Marketing Pros to train and place digital PR specialists.
Curriculum: Comprehensive link-building training, including digital PR, designed to prepare professionals for industry roles.
Key Strategy: Data-driven campaigns are most effective, particularly those tapping into the current cultural or economic sentiment.
About Mark Webster:
Mark is the Co-Founder of Authority Hacker, an online marketing education platform helping entrepreneurs build successful businesses. Starting with SEO agencies, Mark transitioned to teaching and training through Authority Hacker after identifying the need for structured, accessible resources.
Achievements:
Over 15,000 courses sold.
Co-host of the Authority Hacker Podcast with 360+ episodes.
Pioneering new approaches in digital PR, SEO, and AI integration.
Resources and Links Mentioned:
Authority Hacker:  AuthorityHacker.com
Authority Hacker Podcast: Available on major platforms.
Marketing Pros: Specialists in link-building and digital PR recruitment.
Linkifi Can Help You Win Big!Linkifi secures high-authority backlinks and media coverage through digital PR, helping businesses boost visibility, search rankings, and traffic. 🚀
Set up a call with us now:
☎️ calendly.com/linkifi/pr.
👉️ Connect with Chris on LinkedIn
👉️ Connect with Nick on LinkedIn

Welcome to Market Movers: Building Brands and Links with Linkifi! This podcast is your go-to source for the perfect fusion of branding, SEO, and link building, helping you create a business that's visible, credible, and irresistible. I’m Chris Panteli, Co-Founder at Linkifi, joined by my co-host and Co-Founder, Nick Biggs.
This episode features Sam Page, Director of SEO at Slack, with a career spanning SEO leadership roles at Amazon, Bluehost, and beyond. We discuss scaling SEO for global giants, navigating technical and content challenges, leveraging links effectively, and the future of search in an AI-driven world.
Key Talking Points:
Sam Page’s 20-Year SEO Journey: From owning an online casino to becoming a leading SEO expert at Amazon and Slack.
Challenges of Enterprise SEO: Aligning stakeholders, optimizing massive websites, and balancing red tape with quick wins.
Content and Link Building: Building topical authority, the importance of internal linking, and leveraging partnerships for high-quality links.
AI and SEO Evolution: How Slack and other enterprises can adapt to the changing search landscape, including indexing UGC (User-Generated Content).
SEO for New Search Engines: The rise of platforms like Perplexity and Claude, and how they influence enterprise strategies.
Slack Hacks: Productivity tips for using Slack efficiently, from marking messages unread to huddles and upcoming AI agent features.
Guest Spotlight – Sam PageSam Page brings nearly two decades of SEO expertise, working with giants like Amazon and Slack to drive billions in revenue. He thrives on building SEO strategies from scratch, scaling teams, and operationalizing SEO for enterprise-level organizations.
Actionable Tips from Sam:
Foundational SEO for Enterprises: Focus on technical execution, page speed, and architecture for large websites.
Strategic Link Building: Aim for deeper links to valuable pages and leverage partnerships for authentic, high-authority backlinks.
Content Optimization: Develop content clusters and prioritize relevancy to enhance topical authority.
Stay Ahead of AI Trends: Invest in UGC and understand how search models like Google’s and AI platforms leverage human sentiment.
Build Soft Skills: Beyond technical expertise, communication, and stakeholder management are key to advancing in SEO roles.
Want to Work with Sam?Sam is currently building his SEO team at Slack and is on the lookout for talent. Reach out to him on LinkedIn for opportunities.
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Set up a call with us now:
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