Market Movers: Building Brands & Links with Linkifi

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, the go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. Ready to rise above the noise and make your mark?

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Episodes

4 days ago

Welcome to Market Movers: Building Brands and Links with Linkify!Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.
In this episode we welcome Joy Aumann, the co-founder of Luxury SoCal Realty and one of San Diego’s most influential luxury real estate agents. We talk about the power of SEO in Real Estate, and what content you should create to generate organic leads.
Joy explains how she has mastered the art of attracting high-net-worth clients through strategic SEO and innovative content marketing. Her expertise in digital marketing and personal branding will help up and coming realtors, as well as those who have been in the game longer. 
 
Key Talking Points:
Joy Aumann’s Journey in Real Estate and SEO: From building a first-time homebuyer website to dominating the luxury real estate market.
The Power of SEO in Real Estate: Transitioning from buying leads to generating high-value organic leads.
Content Strategy for Real Estate SEO: Using lifestyle content and supporting blogs to enhance primary sales pages.
Targeting Underutilized Keywords: How niche keywords like single-story homes, and gated communities can bring in high-converting traffic.
The Importance of Website Architecture: Building content silos and site structures that support SEO success.
Overcoming Negative SEO Attacks: Lessons learned from dealing with bad backlinks and rebuilding site authority.
The Role of Digital PR in Real Estate: Differentiating traditional PR from SEO-driven PR and maximizing backlink value.
The Future of AI in Real Estate: Using AI as a personal assistant for content creation, email tone adjustments, and administrative tasks.
Quotes from Joy Aumann:
“You need to brand yourself within a niche. Just being a general agent doesn’t work.”
“I went from zero to luxury real estate by building the right content and creating an aspirational brand.”
“SEO is a long-term play, but once it works, it works consistently.”
“AI is my personal assistant now. It saves time and helps with everything from content creation to email tone adjustment.”
Actionable Insights for Listeners:
Start with the Right Website Platform: Choose a platform with integrated IDX feeds for better SEO performance.
Focus on Content Silos: Build supporting content around your main pages to strengthen rankings.
Use Niche Keywords: Target underutilized lifestyle searches for faster rankings and higher conversion rates.
Integrate Digital PR for Backlink Building: Focus on getting high-quality backlinks from relevant real estate publications.
Leverage AI, but Don’t Rely on It Completely: Use AI for assistance, but always review and humanize the output.
About Joy Aumann: 
 
Joy Aumann is the co-founder of Luxury SoCal Realty and one of San Diego’s most influential luxury real estate agents. Recognized by the Wall Street Journal as a digital marketing pioneer, Joy has mastered the art of attracting high-net-worth clients through strategic SEO and innovative content marketing. Her expertise in digital marketing and personal branding has helped her break sales records and build a thriving real estate business. 
📸 Connect with Joy on Instagram & LinkedIn
🌐 Visit Luxury SoCal Realty: luxurysocalrealty.com 
 
Set up a call with us now:
☎️ calendly.com/linkifi/pr.
👉️ Connect with Chris on LinkedIn
👉️ Connect with Nick on LinkedIn

Thursday Feb 06, 2025

Welcome to Market Movers: Building Brands and Links with Linkify!Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.
In this episode we welcome Benjamin Gorman, an AI writing expert and the creator of The Next Level AI Content Course. In this episode, we dive deep into AI-generated content, its limitations, and how human oversight is crucial to making it truly effective. We discuss AI detection, strategies for humanizing AI content, and why raw AI-generated writing often lacks originality and engagement. 
Ben shares practical insights into structuring prompts, refining AI-generated content, and the future of AI in content marketing. This insightful conversation provides actionable takeaways for content creators looking to harness AI while maintaining a human touch.
 
Key Talking Points:
Benjamin Gorman’s Journey to AI-Powered Writing: From teaching English to leading AI content training and workshops.
Embracing AI Instead of Fearing It: Why AI is here to stay in content creation and how to use it effectively.
The Biggest Mistakes in AI Content Writing: Understanding AI’s role as an assistant, not an intelligence.
Prompting for Success: Why telling AI what to do is better than telling it what it is.
Structuring AI Prompts for Maximum Impact: How to guide AI with clear instructions for better results.
The Role of Humanization in AI Content: Why human editing is essential to creating engaging and unique AI-assisted content.
Avoiding Formulaic AI Content: How AI-generated text often falls into predictable patterns and how to break them.
AI Detection and Humanization Tools: Do they work, or do they just make content worse?
Future of AI in Content Marketing: AI’s role in short-form vs. long-form content and video generation.
 
Quotes from Benjamin Gorman:
“You can't beat the machine. You need to learn how to use it to your advantage.”
“The AI doesn’t understand logic, reasoning, or engagement—it’s just a word calculator.”
“If you create AI content without human input, someone else can generate the exact same thing.”
“The winners are those who embrace AI as an assistant, not a replacement.”
“Short prompts work best—clear, direct instructions lead to better AI output.”
 
Actionable Insights for Listeners:
Stop reusing generic prompts: AI content needs section-by-section guidance to be effective.
Use AI as a content assistant, not a content creator: AI-generated drafts need human input for engagement and originality.
Fact-check everything: AI may provide outdated or incorrect information—verification is crucial.
Invest in high-quality human oversight: AI content should be edited and refined to maintain credibility.
Avoid common AI clichés: AI loves repeating certain phrases—know how to eliminate them.
 
About Benjamin Gorman: 
Benjamin Gorman is an AI writing expert, copywriting specialist, and the creator of The Next Level AI Content Course, which teaches marketers and writers how to create high-quality content using AI. He has spoken at major SEO and content conferences, including the 2023 SEO Mastery Summit in Saigon and CMSEO in Chiang Mai. His expertise in AI-assisted content creation has helped businesses scale their content production without sacrificing quality. 
 
📬 Learn more about The Next Level AI Content Course: www.kevin-meng.com/next-level-ai-content/
🚨 20% OFF Code: MOVERS 
🌐 Connect with Benjamin Gorman on LinkedIn
 
Set up a call with us now:
☎️ calendly.com/linkifi/pr.
👉️ Connect with Chris on LinkedIn
👉️ Connect with Nick on LinkedIn

Thursday Jan 30, 2025

Welcome to Market Movers: Building Brands and Links with Linkify!Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.
In this episode, we welcome Kevin Indig, growth expert and SEO luminary who’s worked with industry giants like Shopify and Atlassian. We explore how businesses can adapt and excel in the evolving landscape of search, AI, and SEO.
Kevin unpacks strategies for scaling SEO at the enterprise level, building lead generation tools, and leveraging earned, owned, and paid channels for maximum impact. We also dive into the future of search, the role of AI, and how businesses can maintain relevance in an increasingly competitive digital space.
Key Talking Points:
Kevin Indig’s Journey to SEO Excellence: From building clan websites as a gamer in Germany to leading SEO for tech giants.
Scaling SEO for Enterprises: The difference between “SEO aggregators” (e.g., marketplaces) and “SEO integrators” (e.g., SaaS).
Quick Wins vs. Long-Term SEO Plays: Why balancing foundational fixes and strategic projects is essential.
Building Lead Generation Tools: How tools like Shopify’s Business Name Generator and Ramp’s Mission Statement Generator drive leads and business impact.
The Role of Content in 2025 and Beyond: The shift toward data-driven storytelling, personal experiences, and audience-first engagement.
Customer Research is King: Using AI to analyze customer conversations for insights on positioning and messaging.
The Future of Search: Google’s AI dominance is “theirs to lose,” but challengers like OpenAI are gaining ground with less red tape.
Reddit as an Earned Channel: Tapping into Reddit for engagement, reputation management, and Parasite SEO strategies.
Adapt or Die: How evolving team dynamics and channel strategies can help businesses stay ahead.
Quotes from Kevin Indig:
“If you only focus on quick wins, you’ll run out eventually. But if you only focus on long-term plays, your managers will get antsy.”
“In the age of AI, content needs to shift toward what’s harder to replicate—data stories, takes, and personal experiences.”
“Google has the tools to win the AI search race, but the challenge is navigating their own constraints.”
Actionable Insights for Listeners:
Invest in Lead Gen Tools: They’re underutilized and highly effective in capturing user intent.
Use AI for Customer Insights: Mine customer support, sales, and product conversations for untapped messaging opportunities.
Focus on Earned and Owned Channels: Build SEO and email as foundations to balance reliance on paid advertising.
Experiment with Reddit and Emerging Platforms: Start engaging with your target audience where they are already having conversations.
About Kevin Indig:
Kevin Indig is the former VP of SEO and Content at Shopify, Advisor to top tech brands like Ramp, and writer of the popular Growth Memo newsletter. His innovative approach to SEO and growth strategies has made him one of the leading voices in the field.
📬 Subscribe to Growth Memo: www.growth-memo.com🌐 Connect with Kevin Indig: kevin-indig.com
Set up a call with us now:
☎️ calendly.com/linkifi/pr.
👉️ Connect with Chris on LinkedIn
👉️ Connect with Nick on LinkedIn

Thursday Jan 23, 2025

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast—your ultimate guide to transforming your business into a standout brand. Discover the crossroads where branding, SEO, and link-building collide to make your business irresistible to audiences. This podcast, hosted by Chris Panteli and Nick Biggs, helps you rise above the noise and build an unforgettable brand identity.
Today, we’re thrilled to welcome Tim Stoddart— founder of Copyblogger. Tim's journey from recovery to building a digital empire is a testament to resilience, creativity, and impeccable timing. In this episode, we dive deep into Tim’s story and explore his unique approach to business, community-building, and acquisitions.
Key Talking Points:
Tim's Early Blogging Days
From blogging on Blogspot to discovering SEO and inbound marketing.
Using platforms like Facebook to organically build a 20,000+ community.
Turning personal recovery into Sober Nation, a thriving online community.
The Light Bulb Moment
Discovering Copyblogger and its influence on his writing and content creation.
Early lessons on optimizing for reader experience and building connections.
The Power of Community
The transition from hobbyist blogging to creating a business with impact.
How behavioral healthcare companies sparked his first big business opportunity.
Acquiring Copyblogger
Why Tim bought one of the most iconic content marketing brands.
The challenges of purchasing a site with no revenue stream but immense potential.
Copyblogger’s legacy and how Tim modernized its approach while keeping its roots intact.
Investing Ethos and Growth Strategy
Tim’s criteria for investments: cash flow, evergreen industries, and working with founders who “don’t suck.”
His unique double-dipping model for equity investments tied to his digital marketing expertise.
Balancing Business and Personal Growth
The importance of physical connection and mental well-being in a digital world.
Building community through martial arts and embracing experiences like sweat lodges.
Tim’s Vision for the Future
Launching a new podcast and growing his personal brand through Substack.
Long-term goals, from Central Park penthouses to an Edinburgh retreat.
About Tim Stoddart:
Tim Stoddart is an entrepreneur, investor, and thought leader in digital marketing. From his personal journey of recovery to founding Sober Nation, Copyblogger, and TimStodz.com, Tim’s work has empowered countless people and businesses to grow online. His unique investing model ties his digital marketing expertise directly to his partners' success.
🎙 Podcast Highlights:
Tim’s journey is one of turning hardships into opportunities.
Practical lessons on building communities, crafting content, and navigating acquisitions.
Insights into blending personal passion with professional growth.
Set up a call with us now:
☎️ calendly.com/linkifi/pr.
👉️ Connect with Chris on LinkedIn
👉️ Connect with Nick on LinkedIn

Thursday Jan 16, 2025

Welcome to Market Movers: Building Brands and Links with Linkifi!Your ultimate destination for learning how to transform your business into an unforgettable brand. Hosted by Chris Panteli and Nick Biggs, Co-Founders of Linkifi, this podcast bridges the worlds of branding, SEO, and link-building to help you stand out in the crowded digital landscape.
 
This Week’s Guest:Mark Webster, Co-Founder of Authority Hacker, joins us to discuss the seismic changes in affiliate SEO, navigating Google’s recent updates, and the future of digital PR and AI in online marketing. Mark shares insights into building sustainable businesses, pivoting post-affiliate crash, and Authority Hacker’s strategies for 2025 and beyond.
 
Key Takeaways:
Affiliate SEO: The Decline and Pivot
State of Affiliate SEO: Mark confirms that affiliate SEO is "99% dead" for beginners due to Google’s core algorithm and helpful content updates.
Shift in SERPs: Google now prioritizes direct sellers and large publications, eliminating many ranking opportunities for affiliate sites.
Authority Hacker’s Response: Transitioning away from affiliate-focused content and creating broader, more diverse offerings.
Building Brands Beyond SEO
Diversification: Success today demands multi-channel marketing: podcasts, YouTube, LinkedIn, and a robust social media presence.
Digital PR Dominance: Authority Hacker has systematized digital PR strategies to secure high-quality links, a crucial tactic in modern SEO.
Link Building Strategies: Emphasis on linkable assets, data-driven campaigns, and creative storytelling tailored to trends and media interest.
AI Integration in Marketing
AI for Efficiency: Tools like Claude.ai are revolutionizing content creation and system automation.
Innovative Uses: Authority Hacker’s AI-enhanced processes include transcript analyzers, meeting summaries, and scalable data processing.
Future-Proofing: Mark advises businesses to prioritize AI adoption to save time, reduce costs, and avoid falling behind competitors.
Digital PR Training with Marketing Pros
Partnership: Authority Hacker collaborates with Marketing Pros to train and place digital PR specialists.
Curriculum: Comprehensive link-building training, including digital PR, designed to prepare professionals for industry roles.
Key Strategy: Data-driven campaigns are most effective, particularly those tapping into the current cultural or economic sentiment.
About Mark Webster:
Mark is the Co-Founder of Authority Hacker, an online marketing education platform helping entrepreneurs build successful businesses. Starting with SEO agencies, Mark transitioned to teaching and training through Authority Hacker after identifying the need for structured, accessible resources.
Achievements:
Over 15,000 courses sold.
Co-host of the Authority Hacker Podcast with 360+ episodes.
Pioneering new approaches in digital PR, SEO, and AI integration.
Resources and Links Mentioned:
Authority Hacker:  AuthorityHacker.com
Authority Hacker Podcast: Available on major platforms.
Marketing Pros: Specialists in link-building and digital PR recruitment.
Linkifi Can Help You Win Big!Linkifi secures high-authority backlinks and media coverage through digital PR, helping businesses boost visibility, search rankings, and traffic. 🚀
Set up a call with us now:
☎️ calendly.com/linkifi/pr.
👉️ Connect with Chris on LinkedIn
👉️ Connect with Nick on LinkedIn

Thursday Jan 09, 2025

Welcome to Market Movers: Building Brands and Links with Linkifi! This podcast is your go-to source for the perfect fusion of branding, SEO, and link building, helping you create a business that's visible, credible, and irresistible. I’m Chris Panteli, Co-Founder at Linkifi, joined by my co-host and Co-Founder, Nick Biggs.
This episode features Sam Page, Director of SEO at Slack, with a career spanning SEO leadership roles at Amazon, Bluehost, and beyond. We discuss scaling SEO for global giants, navigating technical and content challenges, leveraging links effectively, and the future of search in an AI-driven world.
Key Talking Points:
Sam Page’s 20-Year SEO Journey: From owning an online casino to becoming a leading SEO expert at Amazon and Slack.
Challenges of Enterprise SEO: Aligning stakeholders, optimizing massive websites, and balancing red tape with quick wins.
Content and Link Building: Building topical authority, the importance of internal linking, and leveraging partnerships for high-quality links.
AI and SEO Evolution: How Slack and other enterprises can adapt to the changing search landscape, including indexing UGC (User-Generated Content).
SEO for New Search Engines: The rise of platforms like Perplexity and Claude, and how they influence enterprise strategies.
Slack Hacks: Productivity tips for using Slack efficiently, from marking messages unread to huddles and upcoming AI agent features.
Guest Spotlight – Sam PageSam Page brings nearly two decades of SEO expertise, working with giants like Amazon and Slack to drive billions in revenue. He thrives on building SEO strategies from scratch, scaling teams, and operationalizing SEO for enterprise-level organizations.
Actionable Tips from Sam:
Foundational SEO for Enterprises: Focus on technical execution, page speed, and architecture for large websites.
Strategic Link Building: Aim for deeper links to valuable pages and leverage partnerships for authentic, high-authority backlinks.
Content Optimization: Develop content clusters and prioritize relevancy to enhance topical authority.
Stay Ahead of AI Trends: Invest in UGC and understand how search models like Google’s and AI platforms leverage human sentiment.
Build Soft Skills: Beyond technical expertise, communication, and stakeholder management are key to advancing in SEO roles.
Want to Work with Sam?Sam is currently building his SEO team at Slack and is on the lookout for talent. Reach out to him on LinkedIn for opportunities.
Linkifi Can Help You Win Big!Linkifi secures high-authority backlinks and media coverage through digital PR, helping businesses boost visibility, search rankings, and traffic. 🚀
Set up a call with us now:
☎️ calendly.com/linkifi/pr.
👉️ Connect with Chris on LinkedIn
👉️ Connect with Nick on LinkedIn

Thursday Jan 02, 2025

Welcome to Market Movers: Building Brands and Links with Linkifi, your destination for actionable insights into branding, SEO, and digital PR. In this episode, hosts Chris Panteli and Nick Biggs are thrilled to welcome Mark Rofe, a creative PR strategist and the mastermind behind some of the industry’s most inventive campaigns.
Mark shares his journey from dabbling in affiliate marketing to becoming a renowned digital PR expert, owning a Christmas tree business, and even creating a viral campaign to find a girlfriend. Dive into his innovative approach to PR, his thoughts on the evolving media landscape, and practical advice for standing out in a crowded field.
Key Talking Points from the Episode:
Mark’s Unconventional Career Path: From SEO and affiliate marketing to owning a Christmas tree business and becoming a PR expert.
Creative Campaigns: The story behind the viral “Dating Mark” billboard campaign and its unexpected success.
Why Stories Matter: Crafting compelling narratives over relying solely on creativity.
Challenges in Digital PR: Navigating the saturated space with originality and strategic thinking.
The Future of PR and AI: Predictions on how AI may shape journalism and PR strategies.
Reactive PR Strategies: Leveraging breaking news for faster, more effective coverage.
Tips for Beginners: Advice on consuming content, honing storytelling skills, and understanding the “why” behind every campaign.
About Mark Rofe
Mark is a digital PR strategist and the owner of some of the most talked-about campaigns in recent years. He’s also the founder of DigitalPRCourse.com, which helps professionals master PR with actionable insights and creative strategies.
Resources Mentioned:
Newsletters for PR Inspiration:
The Grapevine by Iona
PR Insider by Thea
Mark Rofe’s Newsletter: Stay updated on his campaigns and tips by searching Mark Rofe Digital PR Newsletter.
Set up a call with us now:
☎️ calendly.com/linkifi/pr.
👉️ Connect with Chris on LinkedIn
👉️ Connect with Nick on LinkedIn

Thursday Dec 26, 2024

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast! Hosted by Chris Panteli and Nick Biggs, we delve into the intersection of branding, SEO, and link-building to help your business become a recognized and trusted brand.
In this episode, we’re joined by Vince Nero, Director of Content Marketing at BuzzStream. Vince brings invaluable insights into the evolving landscape of digital PR, AI, and SEO. With an impressive journey from jazz saxophonist to content marketing expert, Vince shares strategies, challenges, and opportunities in the world of link-building.
Key Talking Points
The Impact of Google Updates: How the Helpful Content and Link Spam updates reshaped SEO strategies in 2024.
Data-Driven Digital PR: The power of original research and creative methodologies for building link authority.
Relevance in PR Campaigns: Staying contextually relevant to topics and news cycles for better link-building outcomes.
AI and Branding: Leveraging AI tools to ensure your brand becomes synonymous with key industry terms.
Personalized Outreach: Moving beyond “spray and pray” email techniques to build meaningful journalist relationships.
Actionable Tips from Vince
Prioritize Quality Over Quantity: Focus on relevant, high-quality links rather than hitting arbitrary numbers.
Embrace Data-Driven PR: Use proprietary data and surveys to create unique content that journalists value.
Tie Campaigns to Keywords: Ensure your PR efforts support SEO goals, driving organic traffic even if outreach falls flat.
Build Relationships: Introduce yourself to journalists in your niche and maintain professionalism to avoid burning bridges.
Prepare for AI Impact: Feed large language models accurate and consistent brand information to control your narrative.
Memorable Campaigns Discussed
Branded by Memory: A campaign asking participants to draw logos from memory, showcasing creative methodologies in PR.
Germ Studies: Swabbing public spaces to produce unique, attention-grabbing data for outreach campaigns.
Guest Info
Vince Nero
LinkedIn:Vince Nero
BuzzStream Podcast & Newsletter: Tips on digital PR, link building, and industry insights.
Set up a call with us now:
☎️ calendly.com/linkifi/pr.
👉️ Connect with Chris on LinkedIn
👉️ Connect with Nick on LinkedIn

Thursday Dec 19, 2024

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast! Join Chris Panteli and Nick Biggs as they explore the latest trends in branding, SEO, and digital PR. In this episode, we're diving deep into the integration of AI into marketing and SEO with Robert Niechciał, CTO of SensAI and partner at Vestigio. With over 20 years in the industry, Robert shares groundbreaking insights on how AI is reshaping content creation, link-building, and data processing.
Key Takeaways from the Episode:
Robert Niechciał's Journey: From electrical engineering to becoming a leader in AI-driven marketing strategies.
The Evolution of AI in SEO: From natural language processing to the revolution brought by GPT-3 and beyond.
AI's Biggest Use Case in Marketing: Speeding up processes, delivering better user signals, and enhancing content quality.
Content Creation Tips with AI:
Use tools like ChatGPT with updated data sources like Perplexity or Claude.ai.
Prioritize chunking and structuring content for optimal results.
Localize prompts for accuracy in different languages or regions.
Optimizing AI Prompts: The importance of clear objectives, examples, and step-by-step instructions to improve output.
AI in Link Building: Automating outreach, analyzing topical relevance, and leveraging AI to enhance link authority.
Technical SEO with AI: Use AI to analyze content structure, identify technical issues, and simulate Google's perspective on your site.
AI for Data Processing: Tools like Whisper for audio transcription and DeFi for orchestration can help marketers gather insights from multiple platforms like YouTube, Twitter, and TikTok.
Resources Mentioned:
AI Tools for Content and Marketing:
ChatGPT Canvas
Perplexity
Claude.ai
Whisper (Voice-to-Text)
Hugging Face for Llama Models
DeFi for AI Orchestration
Learning Platforms:
Medium.com for AI insights
Runway.ai - newsletters for updates
Follow AI startups like Perplexity, Anthropic, and Meta for cutting-edge developments
About Robert Niechciał:
Robert is the CTO of SensAI and a partner at Vestigio, specializing in integrating AI into marketing strategies. A trailblazer in the AI marketing space, he blends engineering expertise with SEO acumen to help businesses harness AI for success.
Connect with Robert:
LinkedIn: Robert Niechciał
Upcoming Events: Founder's Mind in Poland, SEO Vibes Poland 2025
Set up a call with us now:
☎️ calendly.com/linkifi/pr.
👉️ Connect with Chris on LinkedIn
👉️ Connect with Nick on LinkedIn

Thursday Dec 12, 2024

Welcome to Market Movers: Building Brands and Links with Linkifi, the ultimate podcast for elevating your brand through expert SEO, digital PR, and reputation management strategies. Hosted by Chris Panteli and Nick Biggs, this episode features Justyna Dzikowska, Head of Marketing at Brand24.
Justyna shares powerful strategies for leveraging social listening, tracking mentions, and monitoring competitors to stay ahead in the market. We also dive into reputation management, influencer outreach, and finding emerging trends before they go mainstream.
Key Takeaways from the Episode
Social Listening for Brand Success
Understand what people are saying about your brand, industry, or competitors.
Identify relevant hashtags, influencers, and emerging trends to shape your content strategy.
Use tools like Brand24 to monitor sentiment and locate where conversations are happening.
Competitor Monitoring
Deconstruct competitor strategies across PR, social media, and influencer campaigns.
Track where competitors gain mentions and identify gaps to do something different.
Look cross-vertical to discover innovative strategies from other industries.
Reputation Management
Act on negative mentions within the first 24 hours to prevent crises from escalating.
Use AI to filter and prioritize mentions based on sentiment and potential reach.
Engage with dissatisfied customers and turn feedback into actionable improvements.
Tracking Unlinked Mentions
Discover and convert unlinked mentions into backlinks for better SEO.
Use mentions to build outreach lists, target journalists, and engage influencers.
Monitor competitor mentions to uncover what resonates with their audience.
Harnessing Hashtags
Learn which hashtags drive engagement in your industry.
Spot emerging hashtag trends to align your content with growing conversations.
Use insights to optimize social media reach across platforms.
Staying Ahead with Emerging Trends
Leverage social listening to uncover keywords before they hit search engines.
Be the first to create content around rising topics and dominate search results.
Position your brand as a thought leader in your niche.
Featured Example: Reputation Management Done Right
Nestlé Poland handled a potential PR crisis expertly by addressing customer concerns on a small forum discussing baby food. Proactive, human communication ensured the issue didn’t escalate.
About Justyna Dzikowska
Justyna has over a decade of experience in SaaS, e-commerce, and AI marketing. As Head of Marketing at Brand24, she oversees content, SEO, performance marketing, and link building.
About Brand24
Brand24 is a social listening tool that tracks brand mentions, monitors sentiment, and identifies influencers and trends. It’s an essential tool for reputation management, competitor analysis, and finding new marketing opportunities.
Set up a call with us now:
☎️ calendly.com/linkifi/pr.
👉️ Connect with Chris on LinkedIn
👉️ Connect with Nick on LinkedIn

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Welcome...

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, the go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. Ready to rise above the noise and make your mark?
 

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