Market Movers: Building Brands & Links with Linkifi

Welcome to Market Movers: Building Brands and Links with Linkifi! This podcast is your go-to source for the perfect fusion of branding, SEO, and link building, helping you create a business that's visible, credible, and irresistible. I’m Chris Panteli, Co-Founder at Linkifi, joined by my co-host and Co-Founder, Nick Biggs.
This episode features Sam Page, Director of SEO at Slack, with a career spanning SEO leadership roles at Amazon, Bluehost, and beyond. We discuss scaling SEO for global giants, navigating technical and content challenges, leveraging links effectively, and the future of search in an AI-driven world.
Key Talking Points:
Sam Page’s 20-Year SEO Journey: From owning an online casino to becoming a leading SEO expert at Amazon and Slack.
Challenges of Enterprise SEO: Aligning stakeholders, optimizing massive websites, and balancing red tape with quick wins.
Content and Link Building: Building topical authority, the importance of internal linking, and leveraging partnerships for high-quality links.
AI and SEO Evolution: How Slack and other enterprises can adapt to the changing search landscape, including indexing UGC (User-Generated Content).
SEO for New Search Engines: The rise of platforms like Perplexity and Claude, and how they influence enterprise strategies.
Slack Hacks: Productivity tips for using Slack efficiently, from marking messages unread to huddles and upcoming AI agent features.
Guest Spotlight – Sam PageSam Page brings nearly two decades of SEO expertise, working with giants like Amazon and Slack to drive billions in revenue. He thrives on building SEO strategies from scratch, scaling teams, and operationalizing SEO for enterprise-level organizations.
Actionable Tips from Sam:
Foundational SEO for Enterprises: Focus on technical execution, page speed, and architecture for large websites.
Strategic Link Building: Aim for deeper links to valuable pages and leverage partnerships for authentic, high-authority backlinks.
Content Optimization: Develop content clusters and prioritize relevancy to enhance topical authority.
Stay Ahead of AI Trends: Invest in UGC and understand how search models like Google’s and AI platforms leverage human sentiment.
Build Soft Skills: Beyond technical expertise, communication, and stakeholder management are key to advancing in SEO roles.
Want to Work with Sam?Sam is currently building his SEO team at Slack and is on the lookout for talent. Reach out to him on LinkedIn for opportunities.
Linkifi Can Help You Win Big!Linkifi secures high-authority backlinks and media coverage through digital PR, helping businesses boost visibility, search rankings, and traffic. 🚀
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Welcome to Market Movers: Building Brands and Links with Linkifi, your destination for actionable insights into branding, SEO, and digital PR. In this episode, hosts Chris Panteli and Nick Biggs are thrilled to welcome Mark Rofe, a creative PR strategist and the mastermind behind some of the industry’s most inventive campaigns.
Mark shares his journey from dabbling in affiliate marketing to becoming a renowned digital PR expert, owning a Christmas tree business, and even creating a viral campaign to find a girlfriend. Dive into his innovative approach to PR, his thoughts on the evolving media landscape, and practical advice for standing out in a crowded field.
Key Talking Points from the Episode:
Mark’s Unconventional Career Path: From SEO and affiliate marketing to owning a Christmas tree business and becoming a PR expert.
Creative Campaigns: The story behind the viral “Dating Mark” billboard campaign and its unexpected success.
Why Stories Matter: Crafting compelling narratives over relying solely on creativity.
Challenges in Digital PR: Navigating the saturated space with originality and strategic thinking.
The Future of PR and AI: Predictions on how AI may shape journalism and PR strategies.
Reactive PR Strategies: Leveraging breaking news for faster, more effective coverage.
Tips for Beginners: Advice on consuming content, honing storytelling skills, and understanding the “why” behind every campaign.
About Mark Rofe
Mark is a digital PR strategist and the owner of some of the most talked-about campaigns in recent years. He’s also the founder of DigitalPRCourse.com, which helps professionals master PR with actionable insights and creative strategies.
Resources Mentioned:
Newsletters for PR Inspiration:
The Grapevine by Iona
PR Insider by Thea
Mark Rofe’s Newsletter: Stay updated on his campaigns and tips by searching Mark Rofe Digital PR Newsletter.
Set up a call with us now:
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Welcome to the Market Movers: Building Brands and Links with Linkifi podcast! Hosted by Chris Panteli and Nick Biggs, we delve into the intersection of branding, SEO, and link-building to help your business become a recognized and trusted brand.
In this episode, we’re joined by Vince Nero, Director of Content Marketing at BuzzStream. Vince brings invaluable insights into the evolving landscape of digital PR, AI, and SEO. With an impressive journey from jazz saxophonist to content marketing expert, Vince shares strategies, challenges, and opportunities in the world of link-building.
Key Talking Points
The Impact of Google Updates: How the Helpful Content and Link Spam updates reshaped SEO strategies in 2024.
Data-Driven Digital PR: The power of original research and creative methodologies for building link authority.
Relevance in PR Campaigns: Staying contextually relevant to topics and news cycles for better link-building outcomes.
AI and Branding: Leveraging AI tools to ensure your brand becomes synonymous with key industry terms.
Personalized Outreach: Moving beyond “spray and pray” email techniques to build meaningful journalist relationships.
Actionable Tips from Vince
Prioritize Quality Over Quantity: Focus on relevant, high-quality links rather than hitting arbitrary numbers.
Embrace Data-Driven PR: Use proprietary data and surveys to create unique content that journalists value.
Tie Campaigns to Keywords: Ensure your PR efforts support SEO goals, driving organic traffic even if outreach falls flat.
Build Relationships: Introduce yourself to journalists in your niche and maintain professionalism to avoid burning bridges.
Prepare for AI Impact: Feed large language models accurate and consistent brand information to control your narrative.
Memorable Campaigns Discussed
Branded by Memory: A campaign asking participants to draw logos from memory, showcasing creative methodologies in PR.
Germ Studies: Swabbing public spaces to produce unique, attention-grabbing data for outreach campaigns.
Guest Info
Vince Nero
LinkedIn:Vince Nero
BuzzStream Podcast & Newsletter: Tips on digital PR, link building, and industry insights.
Set up a call with us now:
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Welcome to the Market Movers: Building Brands and Links with Linkifi podcast! Join Chris Panteli and Nick Biggs as they explore the latest trends in branding, SEO, and digital PR. In this episode, we're diving deep into the integration of AI into marketing and SEO with Robert Niechciał, CTO of SensAI and partner at Vestigio. With over 20 years in the industry, Robert shares groundbreaking insights on how AI is reshaping content creation, link-building, and data processing.
Key Takeaways from the Episode:
Robert Niechciał's Journey: From electrical engineering to becoming a leader in AI-driven marketing strategies.
The Evolution of AI in SEO: From natural language processing to the revolution brought by GPT-3 and beyond.
AI's Biggest Use Case in Marketing: Speeding up processes, delivering better user signals, and enhancing content quality.
Content Creation Tips with AI:
Use tools like ChatGPT with updated data sources like Perplexity or Claude.ai.
Prioritize chunking and structuring content for optimal results.
Localize prompts for accuracy in different languages or regions.
Optimizing AI Prompts: The importance of clear objectives, examples, and step-by-step instructions to improve output.
AI in Link Building: Automating outreach, analyzing topical relevance, and leveraging AI to enhance link authority.
Technical SEO with AI: Use AI to analyze content structure, identify technical issues, and simulate Google's perspective on your site.
AI for Data Processing: Tools like Whisper for audio transcription and DeFi for orchestration can help marketers gather insights from multiple platforms like YouTube, Twitter, and TikTok.
Resources Mentioned:
AI Tools for Content and Marketing:
ChatGPT Canvas
Perplexity
Claude.ai
Whisper (Voice-to-Text)
Hugging Face for Llama Models
DeFi for AI Orchestration
Learning Platforms:
Medium.com for AI insights
Runway.ai - newsletters for updates
Follow AI startups like Perplexity, Anthropic, and Meta for cutting-edge developments
About Robert Niechciał:
Robert is the CTO of SensAI and a partner at Vestigio, specializing in integrating AI into marketing strategies. A trailblazer in the AI marketing space, he blends engineering expertise with SEO acumen to help businesses harness AI for success.
Connect with Robert:
LinkedIn: Robert Niechciał
Upcoming Events: Founder's Mind in Poland, SEO Vibes Poland 2025
Set up a call with us now:
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Welcome to Market Movers: Building Brands and Links with Linkifi, the ultimate podcast for elevating your brand through expert SEO, digital PR, and reputation management strategies. Hosted by Chris Panteli and Nick Biggs, this episode features Justyna Dzikowska, Head of Marketing at Brand24.
Justyna shares powerful strategies for leveraging social listening, tracking mentions, and monitoring competitors to stay ahead in the market. We also dive into reputation management, influencer outreach, and finding emerging trends before they go mainstream.
Key Takeaways from the Episode
Social Listening for Brand Success
Understand what people are saying about your brand, industry, or competitors.
Identify relevant hashtags, influencers, and emerging trends to shape your content strategy.
Use tools like Brand24 to monitor sentiment and locate where conversations are happening.
Competitor Monitoring
Deconstruct competitor strategies across PR, social media, and influencer campaigns.
Track where competitors gain mentions and identify gaps to do something different.
Look cross-vertical to discover innovative strategies from other industries.
Reputation Management
Act on negative mentions within the first 24 hours to prevent crises from escalating.
Use AI to filter and prioritize mentions based on sentiment and potential reach.
Engage with dissatisfied customers and turn feedback into actionable improvements.
Tracking Unlinked Mentions
Discover and convert unlinked mentions into backlinks for better SEO.
Use mentions to build outreach lists, target journalists, and engage influencers.
Monitor competitor mentions to uncover what resonates with their audience.
Harnessing Hashtags
Learn which hashtags drive engagement in your industry.
Spot emerging hashtag trends to align your content with growing conversations.
Use insights to optimize social media reach across platforms.
Staying Ahead with Emerging Trends
Leverage social listening to uncover keywords before they hit search engines.
Be the first to create content around rising topics and dominate search results.
Position your brand as a thought leader in your niche.
Featured Example: Reputation Management Done Right
Nestlé Poland handled a potential PR crisis expertly by addressing customer concerns on a small forum discussing baby food. Proactive, human communication ensured the issue didn’t escalate.
About Justyna Dzikowska
Justyna has over a decade of experience in SaaS, e-commerce, and AI marketing. As Head of Marketing at Brand24, she oversees content, SEO, performance marketing, and link building.
About Brand24
Brand24 is a social listening tool that tracks brand mentions, monitors sentiment, and identifies influencers and trends. It’s an essential tool for reputation management, competitor analysis, and finding new marketing opportunities.
Set up a call with us now:
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Welcome to Market Movers: Building Brands and Links with Linkifi, the podcast that dives deep into the intersection of branding, SEO, and digital PR. Join us, Chris Panteli and Nick Biggs, as we explore strategies to make your business unforgettable.
In this episode, we’re joined by Keval Shah, Founder and CEO of Inbound Pursuit, an e-commerce SEO agency. From humble beginnings in web design to managing SEO strategies for e-commerce brands, Keval shares his journey and the insights that have helped businesses thrive in a constantly evolving digital landscape.
Here’s what we covered in this episode:
Key Takeaways
Keval’s Early SEO Journey: How creating video game blogs and navigating Google AdSense sparked a passion for SEO.
E-Commerce SEO Trends: Shifts in search traffic from affiliate sites to e-commerce platforms due to Google’s updates.
AI's Impact on SEO: The current role of AI in content and its potential influence on commercial keywords.
Mistakes in E-Commerce SEO: Common pitfalls, from bloated pages to weak content strategies, and how to fix them.
Content Strategy: The value of granular content and its role in topical authority and customer conversion.
Link Building Strategies: Balancing paid links, digital PR, and niche edits for a sustainable and impactful SEO strategy.
Future-Proofing SEO: Preparing for Google’s changing algorithms and leveraging insights for long-term success.
About Keval Shah
Keval Shah is a seasoned SEO expert and the founder of Inbound Pursuit, an agency specializing in e-commerce SEO. His expertise helps brands optimize their online presence, drive traffic, and increase conversions.
Set up a call with us now:
☎️ calendly.com/linkifi/pr.
👉️ Connect with Chris on LinkedIn
👉️ Connect with Nick on LinkedIn

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast! Your trusted destination for insights on blending branding, SEO, and link-building to create unforgettable businesses. Hosted by Chris Panteli and Nick Biggs, Co-Founders of Linkifi.
This episode features George Chasiotis, Founder of Minuttia, a leading growth agency for SaaS companies. George, known for his deep expertise in B2B growth strategies and SEO, shares game-changing strategies for content marketing and SEO in the evolving digital landscape.
🎙 Episode Highlights:
The pitfalls of using a one-size-fits-all content strategy.
How taking calculated risks can propel SaaS companies forward.
The power of adaptive content strategies tailored to different business stages.
SEO in saturated markets: overcoming challenges and leveraging unique approaches.
The impact of AI on SEO strategies and content creation workflows.
How perception affects SEO and why companies need a broader channel approach.
Key Talking Points:
Why Playing It Safe Doesn't Work
Most companies follow outdated SEO and content strategies, recycling old tactics.
George advocates for experience-led, contrarian content approaches that break the mold.
George's Proven Adaptive Strategy
Customizing content strategies to align with business dimensions like stage, growth motion, and budget.
The importance of focusing on original content, case studies, and multimedia at early stages.
Challenges of SEO in Saturated Markets
Competing against well-funded players using traditional SEO strategies is tough for smaller companies.
Unique content that emphasizes first-hand experience can outperform generic listicles.
The Role of AI in SEO
While Minuttia doesn’t use AI to create content, they leverage it for supporting processes like information gain and strategy building.
Content Strategy Best Practices
George emphasizes tailoring strategies based on growth stages:
Early-stage companies should focus on case studies and narrative-driven content.
Growth-stage companies need to account for scrutiny and legal risks while balancing innovation.
The State of SEO in 2024
SEO’s reputation took a hit due to AI overviews and changing search landscapes.
Despite challenges, SEO remains a vital part of a holistic marketing strategy.
Notable Advice for Aspiring Entrepreneurs
George encourages entrepreneurs to think carefully before starting agencies: “If you’re set on it, learn the ropes at a top company first.”
For those pursuing growth in SaaS, George emphasizes the importance of experimenting with strategies from other industries to break through commoditization.
🎯 Resources and Takeaways:
Check out Minuttia’s published AI policy for insights into ethical AI use in SEO.
Explore Minuttia’s passion project, WithinDays, a platform sharing daily routines of inspiring figures.
Learn from Growth Waves, George’s newsletter on SaaS and B2B growth strategies.
🖇️ Links Mentioned:
Growth Waves Newsletter: Growth Waves
Minuttia Agency: minuttia.com
Connect with George on Linkedin: George Chasiotis on LinkedIn
Set up a call with us now:
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Welcome to Market Movers: Building Brands and Links with Linkifi PodcastYour ultimate destination for mastering branding, SEO, and link-building. Hosted by Chris Panteli and Nick Biggs, this podcast explores strategies for transforming your business into a powerhouse brand.
Episode Spotlight: Ash Jones – Founder of Great Influence
Ash Jones has shaped the personal brands of influential leaders, including Steven Bartlett and Gary Neville. In this episode, Ash discusses his journey from building Steven Bartlett’s brand at Social Chain to creating Great Influence. He shares strategies for personal branding, overcoming online barriers, and scaling influence.
Key Talking Points:
The Origin Story: Ash’s meeting with Steven Bartlett and their journey in building Social Chain.
Going Viral: How Ash’s dog, Bruce, went viral and became his first LinkedIn marketing pitch.
Starting from Scratch: Transitioning from big-name clients to local entrepreneurs to perfect personal branding.
Building Personal Brands: Distinguishing between personal branding and social media presence.
The Magic of Authenticity: Why bringing your offline personality online is crucial.
From LinkedIn to Real Life: Using content as a launchpad for public speaking and networking.
Key Insights:
Foundational Strategy: Personal branding is about more than social media. It starts with defining who you are and what you stand for.
Be Genuine: Content rooted in authenticity resonates better and builds lasting connections.
The First Steps: For beginners, comfort is key. Start with content that feels natural and sustainable.
Expanding Influence: Leverage social platforms to transition into offline opportunities like public speaking.
Memorable Quotes:
“The job for us is to keep chipping away until we get the person offline, online.” – Ash Jones
“It’s not about tips and tricks; it’s about making good, organic content.” – Ash Jones
“Public speaking and posting content online are the twin engines of personal branding success.” – Ash Jones
About Ash Jones:
Ash Jones is the founder of Great Influence, a personal branding agency that helps entrepreneurs establish their presence and grow their influence. His impressive client roster includes the founders of Huel, Grenade, and Pretty Little Thing.
Ready to learn from Ash and level up your brand? Connect with him on LinkedIn at Ash Jones.
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Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to for transforming your business into an unforgettable brand. I'm Chris Panteli, Co-Founder and CEO at Linkifi, here with my co-host and Co-Founder Nick Biggs. We're excited to explore the powerful blend of branding, SEO, and link-building to boost your brand's visibility, credibility, and impact.
Today, we’re joined by Liv Conlon, Founder and CEO of The Property Stagers, a seven-figure home staging company operating across the UK. Liv shares her journey from starting a business at just 16 to scaling it into a major player in the property staging industry. She dives into growth strategies, PR tactics, and the essential role of personal branding in establishing industry authority. Plus, she reveals her latest venture: developing a software solution specifically for home staging businesses.
Key Takeaways from the Episode:
Starting Young & Scaling Up: Liv launched The Property Stagers at 16, inspired by staging her mother’s property, which sold within days. She scaled her business to seven figures by expanding services, leveraging organic social media, and building an active referral network.
Building Financial Independence: Liv also founded Stage Boss Academy, a coaching program helping women launch their own staging businesses, some of whom have gone on to achieve six-figure revenues.
Effective PR & Personal Branding: By using her unique story and maintaining a steady media presence, Liv has built authority in home staging. Her story continues to draw media attention, with coverage from major outlets like the Daily Mail, which generates leads and positions her as an industry leader.
Social Media & Partnerships: Liv uses a multi-channel approach to client acquisition, combining social media presence, press coverage, and partnerships with property developers and estate agents.
Manufacturing & Diversifying Revenue: To support growth, Liv’s team now manufactures their own furniture, ensuring quality and expanding their product offerings for both short-term rental and staging clients.
Remote Operations & Strategic Growth: Despite relocating to Spain, Liv successfully manages her UK-based team remotely. This shift allowed her to focus on high-level strategy, which helped her business grow exponentially.
Innovative Software Development: Liv is developing an inventory and operations management software tailored for home stagers, potentially revolutionizing the industry.
Upcoming TV Show: Liv is working on a UK-based home staging TV show, aiming to elevate her brand and industry visibility.
Memorable Quotes:
“There’s enough room for everybody. I come from a mindset of abundance rather than scarcity.”
“The press isn’t something you can do once—it has to be continually refreshed to keep your story relevant.”
“When I moved to Spain, it was the best thing for my business because it allowed me to work on it, not in it.”
Connect with Liv Conlon on Linkedin: 
Set up a call with us now:
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Welcome to Market Movers: Building Brands and Links with Linkifi, the podcast that helps you turn your business into a memorable brand. Join hosts Chris and Nick from Linkifi as they explore the intersection of branding, SEO, and link-building to increase your brand’s visibility and credibility.
Today, Chris is joined by Dennis Yu, CEO of BlitzMetrics, a digital marketing expert and former Yahoo search engine engineer. Together, they dive into the ins and outs of local SEO, leveraging Google Knowledge Panels, and the power of structured link-building.
Key Takeaways from the Episode:
Understanding Knowledge Panels: Dennis explains what Google Knowledge Panels are and why claiming them is crucial for establishing a digital footprint and credibility, especially for local businesses. By claiming a knowledge panel, businesses help Google connect their online identity across platforms, boosting their visibility and ranking.
Benefits of Knowledge Panels for Local Businesses: With a claimed knowledge panel, businesses are more likely to appear in relevant search results, rich snippets, and AI-generated suggestions. This is especially beneficial for businesses in reputation-driven fields like law, healthcare, and high-ticket home services.
Geo-Vertical Grids in SEO: Dennis introduces the concept of geo-vertical grids—targeting specific local markets within a vertical (e.g., plumbers in Dallas or family lawyers in Chicago). Building local authority within these intersections helps businesses achieve more focused and effective SEO outcomes.
Digital PR and Networking: Dennis highlights the power of creating short, meaningful video interviews and content snippets when networking. These can be repurposed as blog posts or guest articles, building authoritative backlinks and amplifying visibility in Google’s Knowledge Graph.
Utilizing AI for Content Repurposing: AI can enhance content by transforming transcripts of short interviews into polished blog posts. This allows businesses to maintain authenticity while benefiting from SEO-friendly articles with minimal effort.
Practical Steps for Link Building: Dennis shares an approach where local businesses and industry experts can generate relevant backlinks by connecting with others in their field, sharing real stories and insights instead of relying on artificial link-building tactics.
In this episode, Dennis shares actionable insights for controlling your brand’s online narrative, the practical steps to claim and optimize Google Knowledge Panels, and effective strategies for digital PR and link-building.
About Dennis YuDennis Yu is the CEO of BlitzMetrics and a former search engine engineer for Yahoo. Known for his data-driven approach to digital marketing, he has managed over a billion dollars in ad spend across major platforms. Through BlitzMetrics, Dennis helps small and local businesses scale their online presence and connect with their audiences.
Set up a call with us now: ☎️ calendly.com/linkifi/pr.
👉️ Connect with Chris on LinkedIn
👉️ Connect with Nick on LinkedIn