Market Movers: Building Brands & Links with Linkifi

 Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder & CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.
In this episode we welcome Kasra Dash — SEO operator, conference founder, and the mind behind Masterminders. Known for rank & rent, parasite SEO, and big link plays, Kasra spends most of his time testing—and breaking—algorithms, busting industry myths, and pushing what’s possible in search.
 
Key Talking Points
✅ Myth-Busting SEO — Why Kasra chases edge cases, pressure-tests “best practices,” and refuses to play it safe ✅ Brand > Blog — Sites winning today are active on-site and across social (shorts, infographics, podcasts), often via creators/influencers ✅ Influencer Collabs That Convert — From Similarweb-style creator ads to hiring niche faces (a la Sky Bet) to front your content machine ✅ App for SEOs — Cutting spam, connecting legit buyers/sellers, listing conferences & live workshops to grow the community ✅ Email Reality Check — Don’t buy “big lists”—opt for engaged lists; test with multi-email sequences and low-friction offers ($1 mini-courses) ✅ Conference Playbook — Start as a side/mastermind alongside a big show (the “parasite conference” move), then scale into your own brand ✅ AI With Guardrails — Faster content, multi-agent fact-checking, AI avatars—but keep humans-in-the-loop and treat security as non-negotiable ✅ Growth First — Why he’ll run events at a loss early to build asset value, momentum, and deal flow
 
Quotes from Kasra Dash
📢 “I get excited when I break things. If there’s a myth on stage, I want to test it.” 📢 “The brands winning aren’t just blogging—they’re everywhere: shorts, pods, infographics, creator clips.” 📢 “Don’t chase list size. Chase activity. I prune non-openers so the list stays alive.” 📢 “AI makes everything faster—without guardrails it’s dangerous. Keep humans in the loop.” 📢 “My favorite conference hack? Parasite the big show with a focused mastermind—then scale.”
 
Actionable Insights
🚀 Brand & Distribution
Pair on-site authority with off-site presence: shorts, carousels, live streams, and a recurring show.
If you don’t want to host, hire creators to front your YouTube/TikTok/shorts; you own the strategy, they own the on-camera presence.
 
🤝 Influencer Partnerships That Work
Audit engagement, not vanity: open/click rates, comment quality, recency of list growth, previous promo results.
Launch with a value-first offer (e.g., $1 mini-course/webinar) and a multi-email sequence—then present the core offer.
 
📬 Email Hygiene
Ditch giveaways/free-gadget lead magnets; they create low-intent lists.
Sunset inactive subs (e.g., after 4 unopened sends) to keep deliverability and CTR high.
 
🎤 Conference Strategy
Run a side/mastermind next to a major event to piggyback travel & attention; graduate to your own venue/yearly cadence.
Monetize via tiers (mastermind → workshop → main day) and build a deal-making bar culture.
 
🤖 AI in SEO (with Guardrails)
Use multi-agent checks (Agent B/C verify Agent A), custom GPTs per channel (YouTube scripts, LinkedIn posts, email, captions).
Experiment with AI avatars for scale, but human-review everything strategic or sensitive.
Treat security seriously—avoid vibe-coded apps without audits; keep sensitive models private/internal when needed.
 
🧪 Site & CRO
Rapidly prototype pages, tests, and flows with Claude/ChatGPT—then human QA and ship.
Let AI draft; let humans decide what stands.
 
About Kasra Dash
Kasra Dash is an SEO operator and conference founder focused on experimentation, rank & rent, parasite SEO, and large-scale link strategy. He runs Masterminders, hosts workshops, and is building an SEO app to connect reputable operators, cut spam, and amplify community learning.
📬 Connect with Kasra: kasradash.com · LinkedIn
 
🚀 Build Your Brand with Real Links
 
At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr
 
👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn
 
🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

Welcome to Market Movers: Building Brands and Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.
In this episode we welcome Dr. Junaid Hussain—UK GP and digital health strategist. Through Health Collider, PractiKey, and his own consultancy, Jay helps health-tech teams navigate clinical safety, governance, pilots, and NHS market entry. He also runs a 800+ doctor innovation community that bridges frontline needs with real-world solutions.
 
Key Talking Points
✅ The NHS Reality Check — Why the system feels like many NHSs, not one, with local policies, data silos, and uneven access ✅ Why Doctors Are Diversifying — Training bottlenecks, scarce GP roles, and growing interest in private clinics, content, and tech ✅ Routes to Market for Health Tech — Pilots, evidence, clinical safety cases, and picking the right practices (not just any pilot) ✅ Personal Brand = Clinical Trust — Patients (and buyers) vet clinicians via bios, credentials, video, testimonials—brand drives bookings ✅ Platform Choices That Match Goals — LinkedIn for B2B health-tech deals; Google Business Profile + local SEO for clinics; TikTok/YouTube for public education and demand gen ✅ Operations First, Not Hype — Where agentic AI is safe/useful today: reception, triage routing, follow-ups, voicemail/email, reminders ✅ Clinical AI With Caution — Augmentation over replacement; regulation, indemnity, and hallucinations remain gating factors ✅ Five-Year Outlook — More efficient admin; access still strained; disruption lags without bolder risk appetite; private care keeps rising
 
Quotes from Dr. Junaid Hussain
📢 “AI will augment doctors, not replace them. Clinical judgment and responsibility don’t go away.” 📢 “For clinics, Google and your bio still win—people want to know who will treat them.” 📢 “It’s not one NHS—it’s hundreds of organizations with different rules and systems.” 📢 “Meet patients where they are. If your audience lives on TikTok, educate there—credibly.”
 
Actionable Insights
🧭 For Health-Tech Founders
Prove safety early. Build your clinical safety case, governance docs, and data-protection story before pilots.
Pilot with fit. Choose practices that want your category; define success metrics and exit criteria upfront.
Show up on LinkedIn. Decision-makers watch quietly—share clinical evidence, pathway wins, and implementation lessons.
Map procurement paths. Understand ICS/Trust dynamics, who signs, and how outcomes are measured.
 
🏥 For Private Clinics
Own your local intent. Nail Google Business Profile, location pages, reviews, FAQs, and appointment UX.
Lead with the clinician. Rich bios, credentials, video intros, and patient testimonials reduce friction and no-shows.
Automate the admin. Use AI for booking, confirmations, follow-ups, recall lists, voicemail triage—measure no-show and cycle-time drops.
Pick the right socials. LinkedIn for referrals/partnerships; TikTok/YouTube for public education; repurpose long-form to shorts.
 
🧪 For Clinicians Exploring AI
Upskill safely. Take accredited primers on AI in medicine; know what is (and isn’t) regulated.
Document controls. Keep human-in-the-loop, audit logs, and escalation paths; test on back-office tasks first.
Balance risk. Start where AI reduces errors (e.g., missed follow-ups) rather than clinical decision edges.
 
About Dr. Junaid Hussain
Dr. Junaid Hussain is a UK GP and digital health strategist. After roles in the UK and Middle East (building primary-care services), he now advises health-tech companies on NHS entry, clinical safety, and governance. He co-founded Health Collider, supports innovation via PractiKey, and runs a 800+ doctor community focused on healthcare technology.
📬 Connect with Junaid: LinkedIn · drjunaidhussain.com · healthcollider.com
 
🚀 Build Your Brand with Real Links
 
At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr
 
👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn
 
🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

 Welcome to Market Movers: Building Brands and Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.
 
In this episode we welcome Vlad Podoliako, Founder & CEO of Belkins and Folderly. Over the last decade he’s grown Belkins into a 300-person B2B acquisition agency serving mid-market and enterprise brands across the U.S., reinvesting profits to launch ~15 companies across SalesTech and MarTech. Vlad advises and invests widely in GTM, email deliverability, and revenue operations.
 
Key Talking Points
✅ Belkins Playbook — Orchestrating email, cold calls, ads, content, LinkedIn/X and more to drive B2B pipeline at scale ✅ AI ≠ Job Killer — How AI became a force multiplier (call analysis, follow-ups, scoring, ops automation) vs. a replacement ✅ Personalization is Baseline — Why single-channel personalization is table stakes and omnichannel (email + LinkedIn + phone + ads + events) wins ✅ The New Role: GTM Engineer — Part PM, part SDR/BDR, part marketing ops, and part AI wrangler who stitches channels and models together ✅ Deliverability Matters — Tightening mailbox rules created the email deliverability engineer and made marketing more technical than ever ✅ Voice Agents Reality Check — Great for B2C receptions/admin, not for enterprise sales (legality, trust, uncanny valley) ✅ AGI Timeline & Compute Limits — Why the hype is early; practical advances likely over 5–10 years, not months ✅ Model Mix Over Model Monogamy — Use Claude for coding/prototyping, Gemini for decks/knowledge work, ChatGPT for general tasks; don’t rely on one ✅ Search Habit Shift — Buyers increasingly ask LLMs over clicking “10 blue links”; ads will follow attention into AI surfaces
 
Quotes from Vlad Podoliako 
📢 “AI didn’t replace our teams—it made them more effective and cost-efficient.” 📢 “Personalization is default now. The edge is omnichannel orchestration, not a clever one-off email.” 📢 “Enterprise sales won’t be closed by bots anytime soon. People buy from people.” 📢 “The future GTM hire is a Go-To-Market Engineer—someone who can connect channels, data, and AI models into one motion.”
 
Actionable Insights for Revenue Teams
🧩 Hire for Orchestration – Add a GTM Engineer who understands SDR workflows, marketing ops, deliverability, data, and AI tools (Claude/Gemini/ChatGPT) to bind channels into one playbook.
🎯 Personalize Omnichannel – Pair account-level insights with AI-assisted drafts, then human-edit for tone. Mirror the same narrative across email, LinkedIn, phone, ads, and field.
📬 Fortify Deliverability – Invest in domain/mailer hygiene, warmup, authentication, and reputation management. Treat deliverability engineering as core GTM infrastructure.
🤖 Automate the Right Jobs – Use AI for call analysis, scoring, follow-ups, voicemail triage, receptionist flows. Keep human sellers for discovery, objection handling, and complex deals.
🧠 Go Multi-Model – Standardize when to use Claude vs. Gemini vs. ChatGPT. Document prompts, approvals, and handoffs so AI augments, not derails, your motion.
📈 Measure Across the Journey – Track influence across channels (opens, replies, call connects, meeting show rate, stage conversion, pipeline $$). Optimize sequence + channel mix, not just emails.
 
About Vlad Podoliako 
Vlad Podoliako is Founder & CEO of Belkins (B2B acquisition agency) and Folderly. Over 10 years he’s grown Belkins to 300 employees worldwide, serving the U.S. mid-market and enterprise with full-funnel outbound and multi-channel demand. He has incubated ~15 companies across SalesTech and MarTech, and actively advises and invests in the space.
📬 Connect with Vlad: LinkedIn · https://www.vladsnewsletter.com/ 
 
🚀 Build Your Brand with Real Links
 
At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr
 
👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn
 
🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

Welcome to Market Movers: Building Brands and Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.
 
In this episode we welcome Virginia Chachati — UK-registered pharmacist, medical copywriter, and creator of Accessible Health Content. After moving to Germany in 2020, Virginia pivoted from community pharmacy to medical writing and video, working with the NHS, World Health Organization, and YouTube Health. She now teaches healthcare professionals and scientists how to craft credible, easy-to-understand health content that performs across search and social.
 
Key Talking Points
✅ From Pharmacy to Publishing — How a relocation sparked a career in medical writing & video (and a crash course in SEO)✅ E-E-A-T in Healthcare — Credentials, reviewer bios, review dates/expiry, and expert quotes aren’t optional anymore✅ Niche > Generic — Why ultra-specific topics (e.g., magnesium sulfate paste) beat “me-too” medical explainers✅ Site Architecture that Surfaces in LLMs — Clear headings (H1/H2/H3), bullets, citations, quote boxes, and structured content✅ SME Allocation — Don’t use “one doctor for everything”; assign topic-specialist clinicians for true authority✅ Channel Strategy — LinkedIn & YouTube are underutilized for health; TikTok is great for idea testing but has a short shelf life✅ Audience-Led Content — Use surveys/social listening to collect real questions; write for comprehension, not just compliance✅ AI in Health Content — Safe uses: ideation, gap finding, style training; always human fact-check and update
 
Quotes from Virginia Chachati
📢 “I hadn’t heard of SEO — then realized that’s how the internet works.”📢 “If your topic’s been answered 100 times, don’t do it again unless you can do it significantly better or with real experts.”📢 “Healthcare content needs review dates, credentials, and verifiable experts — that’s trust.”📢 “LinkedIn and YouTube build enduring visibility; Instagram and TikTok are more pay-to-win and short-lived.”
 
Actionable Insights for Health Brands
 
🧠 Lead with Expertise – Put author credentials, reviewer bios, and register links on every page. Create a clinician hub page showing all articles reviewed by each SME.
 
🧩 Go Narrow, Win Big – Target long-tail, high-intent questions your specialists can truly own. Publish deep, skimmable answers with citations and clear “when to see a doctor” guidance.
 
🏗️ Structure for Humans & LLMs – Use clean hierarchy (H1/H2/H3), bullets, Q&A sections, call-outs, and reference lists. Add review/expiry dates and update on a defined cadence.
 
🎥 Prioritize Durable Channels – YouTube: Fewer videos, higher quality. Chaptered, question-dense formats work. – LinkedIn: Consistent posts → outsized qualified leads in B2B health. – TikTok: Use for message testing and reach; keep it simple and conversational.
 
🗣️ Collect Real Questions – Survey your list and communities; build a backlog of patient-language queries. Quote real questions in your copy to increase relevance and retention.
 
🤖 Use AI Safely – Ideation, outline, style-tuning: yes. Medical facts, recommendations, and clinical nuance: human-authored and fact-checked only.
 
About Virginia Chachati
Virginia Chachati is a UK-registered pharmacist (GPhC) turned medical writer and video educator. She’s partnered with the NHS (appearing on the high-traffic hay fever page), WHO, and YouTube Health, and helped The London Clinic earn a UX award following a web overhaul. Through her community and courses, Virginia helps healthcare professionals and scientists create clear, compliant, and credible health content — with special focus on first aid and travel health/vaccines.
📬 Connect with Virginia.
Virginia Chachati's Website: https://virginiachachati.com/
Virginia Chachati's LinkedIn: https://www.linkedin.com/in/virginiachachati/
Virginia Chachati's Link tree: https://linktr.ee/virginiachachati
 
🚀 Build Your Brand with Real Links
 
At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr
 
👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn
 
🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

Welcome to Market Movers: Building Brands and Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.
 
In this episode we welcome Sam Dunning, founder of Breaking B2B and host of the Breaking B2B podcast. Sam helps B2B SaaS teams turn websites into sales reps with bottom-funnel SEO and conversion-led design—focusing on “money keywords,” sales-ready content, and brand visibility where buyers actually research today (Google and LLMs).
 
Key Talking Points
✅ Back to Customer Research — Define ICP, industries, jobs-to-be-done, struggling moments, and incumbent vendors before touching keywords✅ Bottom-Funnel First — Build sales pages and listicles that address pain, evaluation criteria, and objections (not just traffic for traffic’s sake)✅ LLM-Ready Content — Control the narrative: own best-in-class pages, docs, and data; then earn off-site mentions (listicles, podcasts, niche media)✅ AI Overviews Reality — Expect impressions up, CTR down; optimize for mindshare and branded search while protecting bottom-funnel demand✅ Platforms That LLMs Cite — Prioritize your site, high-authority listicles, podcasts/transcripts, and (if you’ve got chops) Reddit✅ Structure Still Matters — Basics still win: clean IA, keyword-aligned H1/URL, schema, scannable sections, strong proof elements✅ Vibe-Coding vs. SaaS — DIY tools may replace internal workflows, but risk-averse buyers and compliance keep enterprise/mid-market with trusted vendors
 
Quotes from Sam Dunning
📢 “We build web pages that behave like sales reps—they know the problem, the stakes, and the proof.”📢 “LLMs make mindshare the metric: be everywhere your buyers research so your brand gets named when budgets open.”📢 “Control the narrative on your site, then earn the mentions—listicles, podcasts, niche press—so LLMs can’t ignore you.”📢 “Vibe-coding an app isn’t a go-to-market. Trust and risk still rule in B2B.”
 
Actionable Insights for B2B Marketers
🚀 Start with ICP & JTBD — Map industries, pains, vendor comparisons, and evaluation criteria; let that drive your content plan 🔎 Own the Money Pages — Build category + comparison + alternatives pages that answer exec-level questions and objections 🧱 Documentation & Data — Publish in-depth docs and original data; LLMs love clear artifacts they can cite 🗂️ Win the Listicles — Identify cited assets in your space; earn placements via value exchange, PR, and partnerships 🎙️ Podcast for Multipliers — Appear on niche shows to gain brand mentions, backlinks, transcripts, and demand—all in one move 📈 Measure Mindshare — Track share of voice, branded search, and direct/demo requests alongside non-brand trends ⚖️ Optimize for AIO — Monitor AI overview impact by intent; double down where click-through still happens (mid/bottom-funnel) 🧰 Be Pragmatic with AI — Use LLMs for briefs, QA, prompts, and sanity checks—but let customer insight set the strategy
 
About Sam Dunning
Sam Dunning is the founder of Breaking B2B, where he helps B2B SaaS teams drive pipeline with bottom-funnel SEO and conversion-led design. He hosts the Breaking B2B podcast, interviewing tech marketing leaders and sharing real-world experiments and playbooks.
📬 Connect with Sam on LinkedIn or book a call at BreakingB2B.com🎧 Podcast: Breaking B2B
 
🚀 Build Your Brand with Real Links
 
At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr
 
👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn
 
🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

 Welcome to Market Movers: Building Brands and Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.
In this episode we welcome Adrian Pedraza, founder of California Homebuyer—a direct-to-seller real estate company specializing in distressed and probate properties across Southern California. Adrian runs a wholesale-first acquisitions shop (with the occasional flip when the numbers sing), leveraging public records, agent relationships, and SEO to source motivated sellers—while keeping the process empathetic, fast, and professional.
 
Key Talking Points
✅ Wholesale Over Hammers — Why Adrian focuses on contract assignments (wholesale) and only flips when the spread justifies the risk ✅ From Pocket Listings to Direct-to-Seller — Early wins via agent “pocket” listings, then a shift to off-market outreach (cold calls, mail) for deeper discounts ✅ Probate as a Power Niche — Tapping public probate filings for high-intent leads, with a 6–8 month average sales cycle and sensitive seller comms ✅ SEO That Still Converts — A lean site driving ~20% of deal flow with faster closing timelines vs. outbound (the other ~80%) ✅ Trust > Tactics — Be the pro: explain cash vs. list trade-offs; advise listing when it’s best for the seller to build long-term credibility ✅ Direct Mail 2.0 — Using QR codes to drive to the site, reinforce brand trust, and lift local SEO signals ✅ Data & AI — Experimenting with predictive seller data and even running early offer checks in ChatGPT—while keeping local street-level comps as the edge ✅ Market Pulse — Bigger operators, billboards, and buses: why the space is getting more professional and competitive
 
Quotes from Adrian Pedraza
📢 “I’m an acquisitions guy—mostly wholesale. If the numbers are right, we’ll flip, but I don’t swing hammers.” 📢 “Probate leads are motivated, but the conversion cycle is long. That’s where patience filters out the competition.” 📢 “When a cash offer doesn’t make sense, I’ll say it—go list with an agent. Trust beats a short-term win.” 📢 “SEO leads move faster. They’ve already picked you—they just want the offer and a clean process.”
 
Actionable Insights for Investors & Acquisitions Teams
🚀 Pick a Motive-Rich Niche — Probate delivers intent. Learn the filings, timelines, and required empathy. 🔍 Blend Inbound + Outbound — Pair local SEO (site + GMB) with probate calling and direct mail for dependable pipeline. 📱 Modernize Mailers — Add QR codes → landing pages → instant form fill → call-back within minutes. 🧭 Be a Guide, Not a Hawk — Always present the cash vs. list decision framework. Long-term reputation = more referrals. 🤖 Use AI as a Second Opinion — Sanity-check valuations in ChatGPT, but let local comps + street knowledge lead. 📈 Track Channel Velocity — SEO leads often close faster; outbound wins volume. Staff and forecast accordingly. 🧱 Build Moats with Professionalism — Branding, reviews, and a clear process separate you from “bandit sign” operators.
 
About Adrian Pedraza
Adrian Pedraza is a licensed real estate broker and the founder of California Homebuyer, a direct-to-seller acquisitions company buying distressed and probate properties across the Los Angeles metro and Southern California. With eight years in acquisitions (and a family lineage in real estate), Adrian specializes in fast, fair cash offers, clean assignments, and seller-first communication.
📬 Connect with Adrian / get an offer: thecaliforniahomebuyer.comConnect on LinkedIn
 
🚀 Build Your Brand with Real Links
 
At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr
 
👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn
🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

Welcome to Market Movers: Building Brands and Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.
In this episode we welcome Jamie IF — ex-affiliate SEO turned SaaS founder/operator behind Answer Socrates, Endorsely, and AffiliateFinder.ai. After a $1.5M LOI fell apart during Google’s Helpful Content Update, Jamie rebuilt from the ground up, betting on AI-amplified engineering, data/network moats, and the convergence of affiliate, influencer, and referral channels.
 
Key Talking Points
✅ From HCU Wipeout to Real Marketing — Why losing “faceless” organic forced full-funnel chops (funnels, sales ops, multi-channel) ✅ Spend More on Engineering — How AI makes small teams ship harder problems faster (not a reason to cut dev) ✅ The Only Moats Left — Owned data and network effects beat code that anyone can clone ✅ Affiliate → Influencer → Referral — Hybrid CPM/CPA, EPC guarantees, TikTok Shop, and customer advocacy at scale ✅ Winning in LLM Results — Be omnipresent across clusters, use parasite placements, and build brand entities (schema, Wikidata) ✅ Close the Loop — Pipe CRM stages back to ad platforms so their AI optimizes for your actual revenue ✅ Design “Super-Pixels” — Why sweat-the-details UX separates products from weekend vibe-code clones ✅ Bootstrapped vs. Funded — Cash for offense, lean KPIs (one owner : one metric), and enterprise GTM reality ✅ What’s Next — Gains: an AI-assisted budgeting + cashback app (open banking, chat with your finances)
 
Quotes from Jamie IF
📢 “AI isn’t a reason to spend less on engineering — it’s a reason to spend more and win.” 📢 “The only durable SaaS moats left are data and network effects.” 📢 “Affiliate and influencer are converging. Today it’s guarantees + rev share, not pure CPA.” 📢 “To show in LLM answers, be everywhere across the topic — ranking #5 on many beats #1 on one.”
 
Actionable Insights for Listeners
🚀 Engineer First, AI-Powered — Use AI to 100× your devs, not replace them. Ship the hard stuff faster. 🔄 Measure What Matters — Assign one KPI per owner; pull the life-changing levers and let small fires burn. 🔍 Own the Cluster — Cover related intents, secure third-party list spots, and run parasite plays to lift LLM visibility. 🧱 Build Brand Entities — Reviews on G2/Capterra, Product Hunt, org/software schema, and Wikidata via press. 🤝 Hybrid Partnerships — Offer EPC guarantees or sponsor+CPA hybrids; activate customers as micro-creators. 🔁 CRM → Ads Feedback — Send MQL→SQL→Won back to Google/Meta so their AI hunts your best look-alikes. 🎨 Ship Super-Pixels — Micro-UX polish signals quality in an AI/clone era and boosts conversion.
 
About Jamie IF
Jamie IF is a SaaS founder and partnerships operator. After a post-HCU pivot from affiliate SEO, he now builds tools that help brands grow with search, creators, and performance partnerships.
AnswerSocrates.com — Keyword research & clustering
AffiliateFinder.ai — Find & recruit high-fit affiliates/creators (first 15 free)
Endorsely.com — Free affiliate tracking (connect Stripe)
Gains (coming soon) — AI budgeting + cashback app via open banking
📬 Connect with Jamie on LinkedIn 📝 Newsletter: increasing.com
 
🚀 Build Your Brand with Real Links
 
At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr
 
👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn
🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

Welcome to Market Movers: Building Brands and Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.
In this episode we welcome Fabrizio Ballarini, Head of Organic Growth at WISE (formerly TransferWise). Hired as SEO employee #1 back in 2015, Fabrizio has helped the fintech rocket from ≈20 K non-brand visits a month to multiple millions, handling everything from CMS builds to a high-stakes 2021 TransferWise → wise.com migration—without losing traffic.
 
Key Talking Points
✅ Building SEO from a Blank Slate – Why Fabrizio’s first 100 days focused on CMS architecture & in-house engineering firepower ✅ 12-Month Domain Switch Playbook – The phased, no-content-changes approach that kept billions in cross-border payments flowing ✅ Product-Led Page Generation – How WISE scales millions of long-tail pages with tech, not content farms ✅ Word-of-Mouth vs. Search – Balancing a referral-heavy growth engine with non-brand SEO expansion ✅ Surviving AI Overviews – Where WISE sees impact, why it’s monitoring rather than panicking, and how LLM-driven agents fit into future workflows ✅ International Rollouts – Launching localised sites & country calculators as WISE entered new markets ✅ Seasonality & Macro Shocks – How currency volatility and politics influence search demand in fintech
 
Quotes from Fabrizio Ballarini
📢 “In 2015 we had brand traffic and a couple of help-centre articles—now SEO drives millions of sessions every month.” 📢 “For the domain migration we changed nothing except the URL. Same content, same architecture—that’s why it worked.” 📢 “AI overviews haven’t cratered us. Some sections dip, others spike. It’s too early to chase every fluctuation.” 📢 “If tomorrow Google search vanished, we’d still serve our 10 M+ active users—SEO is a bonus, not a single-point failure.”
 
Actionable Insights for Listeners
🚀 Build with Engineers – A dedicated dev squad early on can outscale any content budget 🔄 Phase Big Rebrands – Test on a sandbox domain, then redirect in stages to isolate risk 🔍 Target the Long Tail – In opaque industries (like FX fees) create calculators & FAQ hubs to surface hidden pain points 🤖 Experiment with LLM Agents – Automate briefs, mapping & internal QA, but don’t rewrite strategy on day one 📉 Monitor, Don’t Panic – Track AI-overview impact by section; double-down where intent still clicks through 🌍 Localise Intelligently – Pair in-market translators with scalable templates for cost-efficient global coverage
 
About Fabrizio Ballarini
Fabrizio Ballerini is the Head of Organic Growth at WISE, where he leads product SEO, editorial content and technical growth engineering. Since joining in 2015 he’s overseen WISE’s expansion into 70+ markets, a complete domain rebrand, and the launch of WISE Platform for banks.
📬 Connect with Fabrizio on LinkedIn
 
🚀 Build Your Brand with Real Links
 
At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr
 
👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn
 
🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

Welcome to Market Movers: Building Brands and Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.
 
In this episode we sit down with Dr Suhail Hussain, a private GP (primary-care physician) with 20 years of frontline experience who’s generated 115 five-star Google reviews by rebuilding the doctor-patient relationship around trust, face-to-face care and tech-driven convenience. After witnessing the NHS’s pandemic-era bottlenecks, Dr Hussain launched a concierge-style practice that offers same-day home visits, direct messaging and subscription-based peace of mind.
 
Key Talking Points
✅ Why COVID-19 Broke the Traditional GP Model – and why many practices still haven’t recovered ✅ 30-Minute Minimums & Home Visits – The service differentiators patients will gladly pay for ✅ Google Business Profile Mastery – How 115 ★★★★★ reviews outrank paid ads and feed Gemini recommendations ✅ Subscription Healthcare in the UK – Pricing, ethics and why insurers may soon cover primary care ✅ Human vs. AI – Where large language models help (diagnostics, discovery) and where empathy still wins ✅ Emerging Patient Journeys – From “Private GP Watford” searches to ChatGPT referrals ✅ Marketing Tactics that Work – Local SEO, review requests and WhatsApp word-of-mouth ✅ Advice for GPs Considering the Leap – Clinical readiness, pricing, and avoiding common pitfalls
 
Quotes from Dr Suhail Hussain
📢 “Medicine is a human interaction—AI can’t replace empathy or a reassuring hand on the shoulder.” 📢 “We’ve hit 115 five-star reviews with one simple tactic: ask every satisfied patient the moment we finish.” 📢 “Patients now tell ChatGPT they can’t get an NHS appointment—and it replies with my name and number.” 📢 “In a single home visit I might treat three generations. Continuity is back on the table.” 📢 “Private care isn’t just for the ultra-rich; a subscription model can cost less than many gym memberships.”
 
Actionable Insights for Listeners
🚀 Focus on GMB & Reviews – Optimise your Google Business Profile and ask every happy client for a rating 🔍 Leverage LLM Discovery – Ensure your online footprint (reviews, authority content) is LLM-friendly 🩺 Offer Relationship-Driven Care – Longer appointments and direct messaging justify premium pricing 📈 Test Subscription Models – Recurring revenue smooths cash flow and lowers per-visit barriers for patients 🤝 Maintain Clinical Integrity – Paying clients may push for unnecessary treatments—stick to evidence-based care 🧑‍⚕️ Build Personal Brand Authority – Publish local health tips on LinkedIn, Instagram and YouTube to dominate search
 
About Dr Suhail Hussain
Dr Suhail Hussain is a fifth-generation physician and private GP based in Hertfordshire, UK. After two decades in the NHS, he founded a concierge practice that delivers high-touch, same-day care for families and executives through home visits, corporate medicals and direct-access memberships.
 
🌐 Learn more or book a visit: drsuhailhussain.com 🔗 Connect on LinkedIn │ Instagram │ YouTube
 
🚀 Build Your Brand with Real Links
 
At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr
 
👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn
 
🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

Welcome to Market Movers: Building Brands and Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.
In this episode, we welcome Josh Peacock, founder of SEO for Hire and Paid Media Jobs, who has helped over 100 top-tier agencies build elite marketing teams across SEO and paid media. Josh reveals what clients are really looking for today, how AI is reshaping recruitment, and why SEO roles are booming—despite the constant “SEO is dead” noise.
We dive into how his agency offers 12-month satisfaction guarantees, the evolution of hiring expectations, and the traits modern SEOs must have to land roles at the most demanding agencies.
 
Key Talking Points:
✅ Why SEO Is Not Dead – Hiring demand is stronger than ever, especially for strategic and AI-fluent SEOs ✅ SEO Strategist > SEO Specialist – Why full-stack SEO strategists with business acumen are the new top hire ✅ The Rise of Soft Skills – Why clear communication, business impact awareness, and client-facing skills are now essential ✅ AI-Enhanced Hiring – Candidates must show real use cases of AI tools, not just claim ChatGPT experience ✅ Experimentation as a Skill – The best candidates show a test-and-learn mindset and aren't afraid to break things ✅ Digital PR Is Going Global – Why US and AU markets are finally catching up with the UK on digital PR hiring ✅ The New Skillset Barbell – Combining creative virality and automation systems is now a hiring superpower ✅ Emerging Talent Markets – Why Josh is bullish on South African, UK, and South American SEO operators ✅ Content Hiring is Changing – Fewer bulk writers, more strategic creators with high editorial judgment ✅ Client Comms as a Differentiator – Why SEOs who can speak the business language are more in demand than ever
 
Quotes from Josh Peacock:
📢 “If SEO were dead, I wouldn’t be hiring senior roles every week—this is the busiest we’ve ever been.” 📢 “We offer a 12-month placement guarantee. If the candidate leaves at 11.5 months, we replace them for free.” 📢 “The best candidates don’t just show up—they screen-share custom GPTs they’ve built to solve real business problems.” 📢 “Gone are the days of ticking a few boxes. SEOs now need to directly impact the bottom line.” 📢 “We're entering a golden era where the rules haven’t been written yet. That’s huge opportunity for those who test, learn, and adapt.” 📢 “The UK still has the sharpest SEO talent—but we're relocating them globally now.”
 
Actionable Insights for Listeners:
🚀 Don’t Just Apply—Demonstrate – Share real-world examples of AI tools or automations you’ve built 📈 Build Business Acumen – Know how your SEO efforts reduce churn, increase signups, or improve LTV 🧠 Adopt the Barbell Skillset – Combine creative instincts with technical automation skills to stand out 🔍 Prepare for Multi-Platform Search – Companies are looking for SEOs who understand LLMs, Reddit SEO, and YouTube optimization 🗣 Embrace Communication – Being able to clearly explain SEO to non-SEOs is now a competitive advantage 🌍 Hire Globally, Vet Deeply – South Africa, South America, and Eastern Europe are rising talent hubs—but communication matters 📝 Content Strategy Is Shifting – High-volume writing is down; strategic content creation and repurposing are up 🔗 Invest in Digital PR – Link earning and brand mentions are more valuable than ever in AI-led ranking environments
 
About Josh Peacock:
Josh Peacock is the founder of SEO4Hire and Paid Media Jobs, agencies built to help digital marketing companies find elite SEO and paid media talent that actually performs. With a background in sales and recruitment, and clients ranging from startups to Fortune 500 firms, Josh is reshaping how performance-focused teams are built in the age of AI.
 
🌐 Hire elite SEO & media talent: → SEO for Hire → Paid Media Jobs
 
🔎 Connect with Josh on LinkedIn 📺 Subscribe to his YouTube channel
 
🚀 Build Your Brand with Real Links
 
At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr
 
👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn
 
🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com