Market Movers: Building Brands & Links with Linkifi

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. I am Chris Panteli, co-founder at Linkifi, and I am joined by my co-host and co-founder, Nick Biggs.Ready to rise above the noise and make your mark? Our special guest today is Laricea Ioana Roman-Halliday, Head of Marketing - Dorothy Perkins, Burton, and Wallis Brands at Boohoo Group. Join us as Laricea shares her insights on purpose-driven marketing strategies, competing with brick-and-mortar stores as an e-commerce platform, social media marketing in the fashion industry, the role of affiliates, and marketing in an AI landscape. Here are some key talking points from the episode:Laricea's Career Journey and Working with Major BrandsHer Role as Head of Marketing at Boohoo GroupExploring Purpose-Driven Marketing StrategiesChallenges of Competing with Brick-and-Mortar StoresSocial Media Marketing in the Fashion IndustryThe Role of Affiliates in Marketing StrategiesAI Integration and the Future of MarketingLaricea’s Frustration with Irrelevant Marketing EmailsThe Importance of Brand PurposeDigital PR and Link BuildingLaricea is an author, board advisor, and marketing specialist with extensive knowledge of growing global businesses. She is a driven and highly proficient marketing leader with experience across the full marketing mix and a proven track record of effecting real brand transformation in challenging environments. She has the ability to blend visionary team leadership with practical hands-on delivery to drive results. Her key skills include performance and brand strategy, digital integration with offline channels, and app growth. These add to a broad industry knowledge in tech, gambling, and retail that has been developed by working on some of the biggest global brands—Google, Huawei, Microsoft, Entain, Tesco, BA, and Boohoo, to name a few.To learn more about her book, kindly click the links below:https://www.amazon.co.uk/Brands-Purpose-Less-Unicorn-Zebra-ebook/dp/B08V41CTXGhttps://www.blurb.co.uk/b/10568709-brand-purpose-less-unicorn-more-zebraMarket Movers: Building Brands & Links with Linkifi Podcast is handcrafted by our friends over at: fame.so

Welcome to this episode of Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. I am Chris Panteli, co-founder at Linkifi, and I am joined by my co-host and co-founder, Nick Biggs. Joining us this week is SEO Lead at Minuttia and all-round content marketing guru, Antonis Dimitriou. Join us as we learn about Antonis' transition from accounting to digital marketing, the power of data-driven strategies, and how to achieve impressive results through niche targeting. We also explore the power of user-generated content, discuss insights into international SEO, the importance of E-E-A-T, and backlinks, as well as some strategies for adapting to the changing digital landscape. Here are some of the topics we cover in the podcast:The power of a metric-based approachLeveraging data to drive SEO strategiesTargeting a specific audience Focusing on user-generated contentInternal linkingAdapting SEO strategies internationallyThe significance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)Demonstrating legitimacy to Google The importance of diversifying content across channelsTailoring strategies to each client's specific goals and metricsAntonis has been with Minuttia for two years, first as an SEO Strategist and then as the SEO Lead. With a particular focus on multichannel SEO, E-E-A-T, and B2B content strategies, Antonis increased organic traffic by 1000% year on year with pure content for a Greek brand, handled a digital PR campaign and built high authority backlinks without a single cent spent, and successfully conducted a content audit for an enterprise blog with over 1000 articles.Spoiler Alert❗Here’s Antonis’ take on what SEO really comes down to:♨️ "At the end of the day, it's all about satisfying intent and offering information that competitors don't.”Market Movers: Building Brands & Links with Linkifi Podcast is handcrafted by our friends over at: fame.so

Welcome to this episode of Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. I am Chris Panteli, co-founder at Linkifi, and I am joined by my co-host and co-founder, Nick Biggs. Joining us today is a legend and thought leader in the field of SEO, Charles Floate, the Co-Founder of SEO.Careers. Join us as we discuss his journey in the SEO industry and share his thoughts on the future of SEO and AI. Here are some of the topics we cover in this episode:Sowing the seeds for fascination in SEOImportance of adapting to the rapidly changing SEO industryThe potential impact of AI on search engine rankingsShifting dynamics of SEO in relation to platforms like Google, TikTok, and InstagramCharles' various projects and strategies for building businesses that overlapDecline of niche sites and changes in Google's algorithmGoogle's helpful content classifier update and its influence on website rankingsThe future of SEO and the potential impact of AICharles started his marketing career when he was just 12 years old by running large gaming communities and working with some of the largest YouTube ventures in the world. He quickly developed his marketing and SEO talent to become one of the world's leading consultants in the space. Today at just 27 years old, he operates over 30 global websites for SEO, has founded and sold two SEO agencies, is a top 1% Gumroad Seller and has published over 500 blogs and case studies and over 20 e-books on SEO. Spoiler Alert! Here’s Charles’ hot take on the future of SEO companies:♨️ "I think links will continue to be an important ranking factor. Root authority and domain authority still hold a lot of weight in Google's algorithm.”Market Movers: Building Brands & Links with Linkifi Podcast is handcrafted by our friends over at: fame.so

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. I am Chris Panteli, co-founder at Linkifi, and I am joined by my co-host and co-founder, Nick Biggs.Ready to rise above the noise and make your mark? Our special guest today is Kyle Roof. Kyle is the Co-Founder of Internet Marketing Gold and PageOptimizer Pro and the Lead SEO at High Voltage SEO. Join us as we share his journey into the SEO industry and discuss recent Google updates and their impact on niche and monetized sites. Kyle emphasizes the importance of being real and trustworthy in online presence and offers insights on optimizing user experience and diversifying traffic sources. He also discusses the future of SEO, the role of backlinks, and his tool, Page Optimizer Pro. To stay competitive, he advises monitoring competitors and making necessary adjustments.Here are some of the topics we cover in the podcast:Kyle’s Journey from Lawyer to SEO ScientistInsights on Recent Google UpdatesImportance of Trustworthy Online PresenceImpact of Google Updates on Niche and Monetized SitesGoogle's Manual De-Indexing of SitesRecovery from Google UpdatesFuture of SEO and Potential Industry Winners and LosersMonitoring Competitors and Staying CompetitiveRole of Backlinks in SEOKyle began sharing his scientific SEO research at small SEO gatherings and has since advanced to become one of the most sought-after SEO keynote speakers in the industry. Over the years, Kyle has developed and fine-tuned a method to test whether single variables are ranking factors in Google's algorithm. This method was officially granted a patent in January 2020 (US Patent #10,540,263 B1). Many SEO professionals and business leaders follow Kyle’s SEO techniques and discoveries; he has been featured in many respected publications.Spoiler Alert ❗Here’s Kyle’s hot take on the similarities between being a lawyer and an SEO specialist:♨️ "There's definitely a lot of synergies between being a lawyer and SEO. The importance of being real and trustworthy in an online presence is so important. And lawyers are really good at that. You can't just do what you want to do. You need to do what the algorithm wants to see."Market Movers: Building Brands & Links with Linkifi Podcast is handcrafted by our friends over at: fame.so

Welcome to the first episode of Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. I am Chris Panteli, co-founder at Linkifi, and I am joined by my co-host and co-founder, Nick Biggs. Ready to rise above the noise and make your mark? Our special guest today is Dominic Wells, the CEO of Onfolio, a company listed on the NASDAQ that acquires and scales digital marketing companies.Here are some of the topics we cover in the podcast:Dominic's journey from Human Proof Designs to OnfolioDominic's current portfolio and plans for the futureChallenges faced by content sites in the current SEO landscapeChanges in strategy after Google updates and mass adoption of AIThe future of SEO agenciesOnfolio buys, scales, and operates profitable internet businesses, with their expertise, they can optimise businesses across any vertical quickly. They recently acquired a $1.1M business and grew its net profit by 50% in the first month alone. There's a huge opportunity to build a significant business by buying and growing established internet businesses and just adding to them with Onfolio’s cross-channel expertise. Most businesses for sale were built by a solopreneur with single-channel expertise. They leave money on the table because they are unwilling or incapable of expanding with different methods. Onfolio picks up these businesses, fixes what isn't working, accelerates what IS working, and adds more on top.Spoiler Alert! Here’s Dominic’s hot take on the future of SEO companies:🌶️ “I think SEO agencies are going to be providing more data analysis to their clients, helping them understand how their content and SEO are performing. I think agencies are going to focus less on Google as a traffic source and more on the overall traffic generation strategy. So, I think Google will become a smaller part of that strategy.”Market Movers: Building Brands & Links with Linkifi Podcast is handcrafted by our friends over at: fame.so

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, the go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. Ready to rise above the noise and make your mark? Market Movers: Building Brands & Links with Linkifi Podcast is handcrafted by our friends over at: fame.so