Market Movers: Building Brands & Links with Linkifi

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and irresistible to your audience. I am Chris Panteli, Co-Founder and CEO at Linkifi, and I am joined by my co-host and Co-Founder and CEO, Nick Biggs.Ready to rise above the noise and make your mark? It’s a pleasure to welcome Aman Chopra, Digital Marketing Manager and Lead SEO at Stallion Express, Canada’s leading eCommerce shipping service. Join us as we discuss Aman's background, Stallion Express's growth, its SEO strategies, content creation, link building, the use of AI, and future plans for the company. This podcast is a must-listen if you're interested in learning about effective SEO techniques and the shipping industry.Here are some key talking points from the episode:Aman's Journey in MarketingLanding the Job at Stallion ExpressFocusing on SEO PillarsA Shift from PPC to SEOCrafting a Successful Content StrategyTips for a High-Value Link-Building StrategyUse of AI in MarketingSEO Strategies on the HorizonAdvice for Starting an SEO CareerAman is an experienced digital marketing professional with nearly a decade of experience in the industry, specializing in SEO and paid media. Currently serving as the Digital Marketing Manager—lead SEO at Stallion Express, Aman has successfully scaled multiple brands to seven figures and achieved SERP page 1 ranking for key terms within three months. He shares actionable tips and insights from his marketing experiments, focusing on organic growth and paid media strategies, aiming to help businesses thrive with transparent, no-fluff advice.👉 Linkifi secures high-authority backlinks and media coverage through digital PR, pitching journalists to earn links in reputable Tier-1 publications. Want to boost your brand visibility and domain authority, increasing search rankings and traffic with Linkifi?🔥📈Set up a call with us now:☎️ https://calendly.com/linkifi/pr.Market Movers: Building Brands & Links with Linkifi Podcast is handcrafted by our friends over at: fame.so

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and irresistible to your audience. I am Chris Panteli, Co-Founder and CEO at Linkifi, and I am joined by my co-host and Co-Founder and CEO, Nick Biggs.Ready to rise above the noise and make your mark? It’s a pleasure to welcome Vasilisa Marinova-Kaseva, SEO Manager at Merkle Bulgaria. Merkle provides global retailers with a single source of expertise, technology, and operational support. At Merkle, Vasilisa works with clients across various verticals to help companies scale their brand awareness through SEO.Vasilisa shares insights on using SEO to enhance brand awareness, emphasising the importance of keyword strategy, valuable content, and quality backlinks. She discusses metrics for measuring success, creating user-centric content, and the role of link-building in increasing visibility. She explains why enhancing user satisfaction remains a key strategy to drive SEO success.Here are some key talking points from the episode:Importance of brand awareness and its relation to SEOAssessing a brand's position and competitors for crafting effective SEO strategiesMetrics to measure the success of a brand-first SEO approachKeyword strategy and creating a keyword mapTelling the brand story through an SEO content strategyIntegrating the brand message into contentLink building and its role in increasing brand awarenessThe future of search and the importance of high-value contentVasilisa Marinova-Kaseva is an experienced SEO manager with over 13 years in the industry. She began her career as a seasonal worker, quickly developing a passion for SEO's dynamic and ever-changing nature. Vasilisa has worked with both agencies and in-house teams, specialising in building SEO strategies that enhance brand awareness. At Merkle, she collaborates with international clients, focusing on organic growth, brand recognition, and staying ahead of industry trends.👉 Linkifi secures high-authority backlinks and media coverage through digital PR, pitching journalists to earn links in reputable Tier-1 publications. Want to boost your brand visibility and domain authority, increasing search rankings and traffic with Linkifi?🔥📈Set up a call with us now:☎️ https://calendly.com/linkifi/pr.Market Movers: Building Brands & Links with Linkifi Podcast is handcrafted by our friends over at: fame.so

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and irresistible to your audience. I am Chris Panteli, Co-Founder and CEO at Linkifi, and I am joined by my co-host and Co-Founder and CEO, Nick Biggs.Ready to rise above the noise and make your mark? Joining us on this special episode is Neil Patel, SEO Guru and Co-Founder of Neil Patel Digital. It’s a pleasure and an honor to have Neil on our podcast today. Neil has become the ambassador for online digital marketing and a testament to the powers of multichannel PR and the continual output of supremely high-quality content.Here are some key talking points from the episode:Neil's journey into SEO and passion for driving trafficGoogle's recent changes in SEO markersThe impact of AI on the job marketHow to stay ahead of the curve in online marketingFocusing on fundamentals and creating systemsPersonal routines and habitsNP Digital was co-founded in 2017 by Neil Patel, a New York Times Best-Selling Author and one of the world’s most influential marketers, according to The Wall Street Journal and Forbes. For over two decades, Neil has been providing free cutting-edge technology, consulting, and thought leadership to the business and marketing community. NP Digital is the agency that brings his passion, innovation, and insights to life for brands across the globe.The Wall Street Journal labels him a top influencer on the web, Forbes says Neil is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil has also been recognised by President Obama as a top 100 entrepreneur under the age of 30 and a top 100 entrepreneur under the age of 35 by the United Nations.He has helped global brands grow through marketing, including Amazon, Microsoft, Airbnb, Google, Thomson Reuters, Viacom, NBC, Intuit, Zappos, American Greetings, General Motors, and SalesForce.👉 Linkifi secures high-authority backlinks and media coverage through digital PR, pitching journalists to earn links in reputable Tier-1 publications. Want to boost your brand visibility and domain authority, increasing search rankings and traffic with Linkifi?🔥📈Set up a call with us now:☎️ https://calendly.com/linkifi/pr.Market Movers: Building Brands & Links with Linkifi Podcast is handcrafted by our friends over at: fame.so

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and irresistible to your audience. I am Chris Panteli, Co-Founder and CEO at Linkifi, and I am joined by my co-host and Co-Founder and CEO, Nick Biggs.Ready to rise above the noise and make your mark? Joining us on this episode is Salva Jovells, Marketing Manager at Hockerty, a company specialising in custom-tailored menswear. Here are some key talking points from the episode:Introduction to Salva Jovells and Hockerty's impressive growth in organic trafficHockerty's approach to content creation and customisation of SEO toolsThe balance between SEO and PPC combined strategiesHockerty's unique link-building tacticsNavigating Google's SERP changes and the importance of adaptabilityHockerty plans to incorporate AI into product descriptions to enhance user experienceThe limitations of filters and the potential of personalised AI solutionsThe mindset required to embrace AI improvementsDelivering value and personalisation through AISalva’s tenure at Hockerty spans over nine years, first as a Marketing Communications Specialist and seven years as the Marketing Manager. Here is how he describes his career and his acquired skill set. “Throughout my career, I have been committed to improving the marketing results of the teams I have been involved in and those I have led. While I am a team player, I am also very oriented to results, and my scientific background has pushed me in that direction. Analysis of the results, replicating the test, and validating hypotheses are ways of thinking that perfectly match the daily decisions on performance marketing.”👉 Linkifi secures high-authority backlinks and media coverage through digital PR, pitching journalists to earn links in reputable Tier-1 publications. Want to boost your brand visibility and domain authority, increasing search rankings and traffic with Linkifi?🔥📈Set up a call with us now:☎️ https://calendly.com/linkifi/pr.Market Movers: Building Brands & Links with Linkifi Podcast is handcrafted by our friends over at: fame.so

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and irresistible to your audience. I am Chris Panteli, Co-Founder and CEO at Linkifi, and I am joined by my co-host and Co-Founder and CEO, Nick Biggs.Ready to rise above the noise and make your mark? Joining us on this episode is Chelsea Cohen, Co-Founder of SoStocked, the first Amazon inventory management and forecasting software that is fully customisable and understandable. Here are some key talking points from the episode:Chelsea shares her journey in e-commerceLaunching her first successful productInventory pain points for Amazon sellers and creating SoStockedHandling inventory spikes and sell-through anomaliesStrategies for successful selling on AmazonNavigating the shift in Amazon's advertising landscapeTips for building a brand on AmazonChelsea Cohen is an Amazon inventory management expert and the co-founder and CEO of SoStocked.com, an Amazon inventory management software. She’s also an Amazon seller, speaker, and consultant. Her regular clients include seven to eight-figure sellers. She has been featured on the AM/PM Podcast, 7-Figure Sellers Summit, Seller Events, the Prosper Show, and Amazing Summit stages, among others.👉 Linkifi secures high-authority backlinks and media coverage through digital PR, pitching journalists to earn links in reputable Tier-1 publications. Want to boost your brand visibility and domain authority, increasing search rankings and traffic with Linkifi?🔥📈Set up a call with us now:☎️ https://calendly.com/linkifi/pr.Market Movers: Building Brands & Links with Linkifi Podcast is handcrafted by our friends over at: fame.so

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and irresistible to your audience. I am Chris Panteli, Co-Founder and CEO at Linkifi, and I am joined by my co-host and Co-Founder and CEO, Nick Biggs.Ready to rise above the noise and make your mark? Does Mads Singers even need an introduction? Mads is a management consultant with deep roots in the SEO community and experience working with Fortune 500 companies like X and IBM. He is the co-founder and head of product development at HeyRamp, where he streamlines management processes. Here are some key talking points from the episode:Introduction and Background of Mads SingersChallenges of Management Training in Remote CompaniesImplementing Operational Systems in Remote Work CompaniesIdentifying and Promoting Individuals for Management RolesRectifying Poor Manager or Team PerformanceUnderstanding Behavior, Personality, and Motivation in ManagementTransforming a Business with Effective Management PracticesThe Role of AI in ManagementMads has more than ten years of experience in Fortune 500 companies, such as Xerox and IBM, and more than ten years of experience coaching and consulting C-level executives, entrepreneurs, and managers on people Management. A large part of Mads’ success has come from effectively understanding people through the use of the DISC framework.👉 Linkifi secures high-authority backlinks and media coverage through digital PR, pitching journalists to earn links in reputable Tier-1 publications. Want to boost your brand visibility and domain authority, increasing search rankings and traffic with Linkifi?🔥📈Set up a call with us now:☎️ https://calendly.com/linkifi/pr.Market Movers: Building Brands & Links with Linkifi Podcast is handcrafted by our friends over at: fame.so

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. I am Chris Panteli, Co-Founder and CEO at Linkifi, and I am joined by my co-host and Co-Founder and CEO, Nick Biggs.Ready to rise above the noise and make your mark? Our special guest today is Marc Regimbeau, Co-Founder and CEO of ConvertMate, a company specialising in enhancing e-commerce platforms and optimising SEO for organic search traffic. Join us as we discuss the evolving SEO landscape and how e-commerce businesses can thrive with SEO. Marc shares his background and how he came to start ConvertMate. We also touch on topics like link building, conversion rate optimisation, and the future of e-commerce. Listen in for valuable insights on the importance of SEO and how tools like ConvertMate can help optimise and automate the SEO process.Here are some key talking points from the episode:The evolving SEO landscapeHow e-commerce businesses can thrive with SEOThe importance of on-page SEOHow link building helps with domain authorityHow much content should e-commerce stores generate?Optimising your conversion rate, tips and strategiesLimitations on the Shopify platform and workaroundsMarc is the Co-Founder and CEO of ConvertMate. Before that, he was an Account Executive at Vercel. Marc has also worked at MuleSoft for over three years, first in account development and then as an account executive. Marc’s first major role was as the Co-Founder and CEO of SITTA.Market Movers: Building Brands & Links with Linkifi Podcast is handcrafted by our friends over at: fame.so

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. I am Chris Panteli, co-founder at Linkifi, and I am joined by my co-host and co-founder, Nick Biggs.Ready to rise above the noise and make your mark? Our special guest today is Barry Schwartz, CEO of Rusty Brick, Inc., a web construction firm specializing in customized online technology that helps companies decrease costs and increase sales. Join us as we discuss the recently leaked Google documents and their potential impact on SEO. Barry, a renowned figure in the world of search, provides valuable insights and clarifies the nuances and contradictions in Google's statements. They also discuss the future of AI overviews and the ongoing debate about the importance of backlinks.Here are some key talking points from the episode:Introduction to Barry Schwartz and his background in SEODiscussion on the recent leaked Google documentsExploration of specific elements mentioned in the leakImpact of Google storing multiple versions of a websiteDecrease in AI overviews and its importance for future generationsBarry's views on AI overviews and their accuracyImportance of backlinks in the Google algorithmBarry Schwartz is the CEO of Rusty Brick, Inc. a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well-known & respected for his expertise in the search marketing industry. Barry graduated from the City University of New York and lives with his family in the NYC region.Market Movers: Building Brands & Links with Linkifi Podcast is handcrafted by our friends over at: fame.so

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. I am Chris Panteli, co-founder at Linkifi, and I am joined by my co-host and co-founder, Nick Biggs.Ready to rise above the noise and make your mark? Our special guest today is Ana Jakimovska, Ex-CEO of Culture Trip. Join us as we explore the exciting potential of artificial intelligence (AI) in various industries, particularly in publishing and travel. Discover how AI can revolutionize content production, the challenges of data scraping and fair use, and the future of content publishing. Gain valuable insights from Ana Jakimovska, a leader in digital product management and strategy, as she shares her journey from product manager to Ex-CEO of Culture Trip and her vision for blending technology with creativity.Here are some key talking points from the episode:Ana's background in computer science and AI, and her decision to pursue a PhD in AI.Ana's experience in the broadcast and media industryThe development of a structured app called Creator App for content creationThe potential of AI agents in various industriesThe need for transparency and control in AI technologiesThe growing role of AI in content productionDiscussion on the importance of brand trust and the challenges faced by startupsThe potential impact of AI chatbots on search engine optimisationAna is a positive, proactive and dynamic professional combining a strong academic background with 20 years experience specialising as a Chief Executive and Chief Product and Technology Officer. She is experienced in shaping and developing award-winning digital products for publishing, broadcasting and travel industries for both ad-funded and sponsorship, and subscription-based revenue models.Ana is experienced in creating digital and editorial strategies for all platforms and management of successful digital product development. She is able to work well on her own initiative whilst demonstrating the organisation and prioritisation required to achieve tight deadlines and objectives. She has a strong commitment to success and is experienced in managing conflict.Market Movers: Building Brands & Links with Linkifi Podcast is handcrafted by our friends over at: fame.so

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. I am Chris Panteli, co-founder at Linkifi, and I am joined by my co-host and co-founder, Nick Biggs.Ready to rise above the noise and make your mark? Our special guest today is Laricea Ioana Roman-Halliday, Head of Marketing - Dorothy Perkins, Burton, and Wallis Brands at Boohoo Group. Join us as Laricea shares her insights on purpose-driven marketing strategies, competing with brick-and-mortar stores as an e-commerce platform, social media marketing in the fashion industry, the role of affiliates, and marketing in an AI landscape. Here are some key talking points from the episode:Laricea's Career Journey and Working with Major BrandsHer Role as Head of Marketing at Boohoo GroupExploring Purpose-Driven Marketing StrategiesChallenges of Competing with Brick-and-Mortar StoresSocial Media Marketing in the Fashion IndustryThe Role of Affiliates in Marketing StrategiesAI Integration and the Future of MarketingLaricea’s Frustration with Irrelevant Marketing EmailsThe Importance of Brand PurposeDigital PR and Link BuildingLaricea is an author, board advisor, and marketing specialist with extensive knowledge of growing global businesses. She is a driven and highly proficient marketing leader with experience across the full marketing mix and a proven track record of effecting real brand transformation in challenging environments. She has the ability to blend visionary team leadership with practical hands-on delivery to drive results. Her key skills include performance and brand strategy, digital integration with offline channels, and app growth. These add to a broad industry knowledge in tech, gambling, and retail that has been developed by working on some of the biggest global brands—Google, Huawei, Microsoft, Entain, Tesco, BA, and Boohoo, to name a few.To learn more about her book, kindly click the links below:https://www.amazon.co.uk/Brands-Purpose-Less-Unicorn-Zebra-ebook/dp/B08V41CTXGhttps://www.blurb.co.uk/b/10568709-brand-purpose-less-unicorn-more-zebraMarket Movers: Building Brands & Links with Linkifi Podcast is handcrafted by our friends over at: fame.so