Thursday May 30, 2024
The Power of Purpose-Driven Marketing Strategies with Laricea Roman-Halliday of Boohoo Group
Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. I am Chris Panteli, co-founder at Linkifi, and I am joined by my co-host and co-founder, Nick Biggs.
Ready to rise above the noise and make your mark?
Our special guest today is Laricea Ioana Roman-Halliday, Head of Marketing - Dorothy Perkins, Burton, and Wallis Brands at Boohoo Group. Join us as Laricea shares her insights on purpose-driven marketing strategies, competing with brick-and-mortar stores as an e-commerce platform, social media marketing in the fashion industry, the role of affiliates, and marketing in an AI landscape.
Here are some key talking points from the episode:
Ready to rise above the noise and make your mark?
Our special guest today is Laricea Ioana Roman-Halliday, Head of Marketing - Dorothy Perkins, Burton, and Wallis Brands at Boohoo Group. Join us as Laricea shares her insights on purpose-driven marketing strategies, competing with brick-and-mortar stores as an e-commerce platform, social media marketing in the fashion industry, the role of affiliates, and marketing in an AI landscape.
Here are some key talking points from the episode:
- Laricea's Career Journey and Working with Major Brands
- Her Role as Head of Marketing at Boohoo Group
- Exploring Purpose-Driven Marketing Strategies
- Challenges of Competing with Brick-and-Mortar Stores
- Social Media Marketing in the Fashion Industry
- The Role of Affiliates in Marketing Strategies
- AI Integration and the Future of Marketing
- Laricea’s Frustration with Irrelevant Marketing Emails
- The Importance of Brand Purpose
- Digital PR and Link Building
Laricea is an author, board advisor, and marketing specialist with extensive knowledge of growing global businesses. She is a driven and highly proficient marketing leader with experience across the full marketing mix and a proven track record of effecting real brand transformation in challenging environments. She has the ability to blend visionary team leadership with practical hands-on delivery to drive results.
Her key skills include performance and brand strategy, digital integration with offline channels, and app growth. These add to a broad industry knowledge in tech, gambling, and retail that has been developed by working on some of the biggest global brands—Google, Huawei, Microsoft, Entain, Tesco, BA, and Boohoo, to name a few.
To learn more about her book, kindly click the links below:
https://www.amazon.co.uk/Brands-Purpose-Less-Unicorn-Zebra-ebook/dp/B08V41CTXG
https://www.blurb.co.uk/b/10568709-brand-purpose-less-unicorn-more-zebra
Market Movers: Building Brands & Links with Linkifi Podcast is handcrafted by our friends over at: fame.so
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.