Legendary HARO Founder Peter Shankman on Revolutionizing Media Connections

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and irresistible to your audience. I am Chris Panteli, Co-Founder and CEO at Linkifi, and I am joined by my co-host and Co-Founder and CEO, Nick Biggs.

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It’s a pleasure to welcome Peter Shankman, Founder of Source of Sources and Advisor at Levl. Join us as we discuss Peter's entrepreneurial journey and his expertise in marketing, customer experience, and neurodiversity. Learn about the evolution of Haro into Connective and the exciting changes in the new platform. Get insider tips on maximising your chances of getting coverage and explore the plans for Connective. Don't miss out on this insightful conversation with an industry expert!

Here are some key talking points from the episode:

The New York Times has called Peter Shankman "a rockstar who knows everything about social media and then some." He is a six-time best-selling author, entrepreneur, and corporate keynote speaker who focuses on customer service, the new and emerging customer, and the neurodiverse economy. He is recognised worldwide for his radically new ways of thinking about the customer experience, social media, PR, marketing, advertising, and ADHD (Attention Deficit Hyperactivity Disorder).

In addition to his passion for helping people and companies find success, some of Peter's highlights also include:

• Founder of HARO - Help A Reporter Out, which became the standard for thousands of journalists looking for sources before being acquired three years after launch

• Faster than Normal - The Internet's #1 podcast on ADHD, focusing on the superpowers and gifts of having a "faster than normal brain”

• The ShankMinds Breakthrough Network, which is an elite online mastermind of thought leaders, business experts, and change-makers

Finally, Peter is a father, a two-time Ironman triathlete, a class B licensed skydiver, and an avid Peloton rider. He's based in NYC with his ten-year-old daughter and three-year-old dog, both of whom refuse to let him use the couch.

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