Friday Oct 11, 2024
How Real Estate Agents Can Dominate SEO & Local Search with Brandon Leibowitz
Welcome to the Market Movers podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and irresistible to your audience. I'm Chris Panteli, Co-Founder and CEO at Linkifi, joined by my co-host and Co-Founder, Nick Biggs.
In today's episode, we welcome Brandon Leibowitz, Founder of SEO Optimizers and a digital marketing expert with over 15 years of experience. Specializing in helping real estate businesses boost their online visibility, Brandon shares expert strategies to help real estate professionals leverage SEO for lead generation in a competitive marketplace. We discuss local map listings, content creation, and the evolving role of AI in digital marketing.
Key Takeaways:
- SEO for Real Estate Agents: Target niche keywords and specific communities to bypass big competitors like Zillow. Focus on low-competition terms with high buyer intent.
- Local Map Listings Optimization: Complete your Google Business Profile fully, and ensure consistency across various map platforms. Getting reviews and embedding the map on your site also helps build trust.
- Keyword Strategy and Content Planning: Target long-tail keywords related to specific amenities or communities. Use tools like Google Keyword Planner to find search volume and avoid overly competitive terms.
- Importance of Backlinks: Backlinks remain essential for ranking. Focus on high-quality, niche-relevant backlinks to boost credibility. Consider guest posts, podcasts, and digital PR outreach.
- Utilizing AI for Content: AI tools can speed up content creation, but they require careful editing to avoid inaccuracies. The right balance between AI and human input can be key for scaling content production.
- Future of Real Estate SEO: AI search platforms are emerging, but traditional SEO techniques still have strong potential. AI may affect informational content, but transactional queries will likely continue to rely on search engines like Google.
Connect with Brandon: Visit SEOOptimizers.com/gift for a special resource and free SEO training content.
Linkifi secures high-authority backlinks and media coverage through digital PR, pitching journalists to earn links in reputable Tier-1 publications. Want to boost your brand visibility and domain authority, increasing search rankings and traffic with Linkifi?
Set up a call with us now:
https://calendly.com/linkifi/pr.
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