How Louis Smith Drove $80 Million in Sales with E-commerce SEO

Ready to rise above the noise and make your mark?

In today’s episode, SEO expert Louis Smith joins Chris and Nick to discuss the future of SEO for DTC brands, the importance of combining brand-building with SEO, and how AI and digital PR are reshaping SEO strategies. Louis highlights Google’s e-commerce focus, the essential role of product and collection pages in DTC success, and the surprising growth that can come from leveraging PR and smart keyword segmentation.

Key Talking Points:

• Evolving SEO for DTC Brands: Google’s changes make SEO for e-commerce more competitive and demand smarter, intent-focused strategies.
• Impact of AI on SEO: Louis explains how AI helps analyze reviews, optimize content, and improve internal processes, providing insights that drive effective customer interactions and engagement.
• Digital PR vs. Traditional Link-Building: Louis shares why investing in high-quality PR links is more valuable than relying on bulk guest posts, providing more authority and lasting SEO impact.
• Importance of Customer Journey: Successful brands target specific keywords and optimize user experience by building out segmented collection pages, product attributes, and customized journeys.
• Using AI for Product Page Optimization: AI can help DTC brands deliver realistic images and product descriptions across various customer demographics, enhancing the customer experience.
• Link-Building Tips: A balanced approach to link-building with PR, niche edits, and relevant guest posts drives SEO, but PR is critical to building brand authority and visibility.
• Challenges and Strategies in Digital PR: Educating clients on the value of PR, obtaining high-authority features, and establishing lasting credibility can elevate a brand’s presence.

About Our Guest
Louis Smith is a seasoned SEO specialist who has helped DTC brands drive over $80 million in revenue. With a decade of SEO experience, Louis is passionate about advancing SEO practices and scaling e-commerce brands by prioritizing user experience, AI integration, and digital PR to build lasting brand credibility.

👉️ Linkifi secures high-authority backlinks and media coverage through digital PR, pitching journalists to earn links in reputable Tier-1 publications. Want to boost your brand visibility and domain authority, increasing search rankings and traffic with Linkifi? 🔥📈

Set up a call with us now:
☎️ calendly.com/linkifi/pr.

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