Driving 400% Organic Growth Optimising SEO with Matthew Martin of Represent

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and irresistible to your audience. I am Chris Panteli, Co-Founder and CEO at Linkifi, and I am joined by my co-host and Co-Founder and CEO, Nick Biggs.

Ready to rise above the noise and make your mark?

It’s a pleasure to welcome Matthew Martin, SEO manager at Represent, a luxury British fashion retailer. Matthew shares how his targeted SEO strategies, including branded search, digital PR, and A/B testing, drove significant organic growth for Represents. He emphasises the power of building relationships with the press and nurturing a community of passionate customers. Matthew also discusses his approach to keyword research, collaboration with product teams, and the evolving role of AI in SEO. The conversation concludes with insights into his work with the Cadence brand and future growth plans.

Here are some key talking points from the episode:

Matthew describes himself in his own words: “I get the best brands in the world the converting organic traffic they deserve. I am building the blueprint for the best SEO strategy in fashion for my favourite brand in the world, Represent. I am applying what I have learned and refining my strategy for multiple side projects. I am a Blue Belt in Brazilian Jiu-Jitsu and a black Belt in SEO. Ex-SEO for Myprotein UK, Ireland, India, Netherlands, Poland, Belgium, Greece, Cyprus, MP Activewear & MyPro.”

👉 Linkifi secures high-authority backlinks and media coverage through digital PR, pitching journalists to earn links in reputable Tier-1 publications. Want to boost your brand visibility and domain authority, increasing search rankings and traffic with Linkifi?🔥📈

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