90% of Links Are Worthless—Here’s What Actually Moves the Needle in SEO

Welcome to Market Movers: Building Brands and Links with Linkifi!
Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.

In this episode, we welcome Alexandra Tachalova, Founder of Digital Olympus, a leading SEO and link-building agency specializing in relationship-based link building, content marketing, and digital PR. Alexandra has built an industry reputation for cutting through the noise and delivering high-authority, high-impact links that drive results.

We dive into the current state of SaaS link building, the evolution of Google’s stance on link exchanges, and why tier-one media links are becoming more valuable than ever. Alexandra shares insights into what’s working in link building today, what’s not, and how digital PR is shifting the future of SEO strategy.

 

Key Talking Points:

✅ The Evolution of SaaS Link Building – Why link swaps have become oversaturated and ineffective.

✅ Google’s Crackdown on Manipulative Link Strategies – What’s happening behind the scenes with big SaaS brands.

✅ The HubSpot Traffic Drop – Was it due to Google’s manual action, AI shifts, or something else?

✅ Why Tier-One Media Links Matter More Than Ever – The growing importance of editorially earned links over link exchanges.

✅ B2B vs. B2C Link Building – Why relationship-based link building thrives in B2B but struggles in B2C.

✅ The Role of Digital PR in SEO – Why most SaaS brands need to shift focus from old-school link building to real media placements.

✅ The Future of Link Building in AI Search – How AI-generated search results are reshaping SEO strategies.

✅ Is Google Penalizing Large SaaS Brands? – What’s happening with enterprise sites, and should you be worried?

 

Quotes from Alexandra Tachalova:

📢 “If anyone can get a link, then what’s the value of that link?”

📢 “SaaS link building used to be all about link swaps, but now it’s completely out of control.”

📢 “Tier-one media links are not just for branding—they’re becoming essential for SEO.”

📢 “Google’s recent updates have changed the game—link building is no longer just about volume.”

📢 “Most journalists don’t care about your new software update—you need to tell a compelling story.”

 

Actionable Insights for Listeners:

🚀 Rethink Your Link Building Strategy – Stop relying on link swaps and prioritize editorially earned placements.

🔗 Invest in Digital PR for SEO – High-authority, real media links will move the needle more than mid-tier SaaS blogs.

📈 Avoid Link Spam Footprints – If your site’s backlink profile is filled with mass link exchanges, you could be at risk.

💡 Leverage Expert-Led Thought Leadership – Position key figures in your company as industry experts to gain media coverage.

⚡ Adapt to AI & Google’s Changing Algorithms – Stay ahead by focusing on brand presence and quality content over volume.

 

About Alexandra Tachalova:

Alexandra Tachalova is the Founder of Digital Olympus, a leading digital PR and SEO agency specializing in relationship-based link building. With years of experience helping brands secure high-authority media coverage, Alexandra is a respected thought leader in SEO, digital PR, and content marketing. She regularly speaks at major marketing conferences and shares insights on LinkedIn about the latest trends in search.

 

📬 Learn more about Digital Olympus: https://digitalolympus.net
🌐 Connect with Alexandra on LinkedIn

📈 Want High-Authority Backlinks & Media Coverage?

 

Linkifi secures Tier-1 publication links through digital PR, helping businesses boost their domain authority and search rankings.

 

📅 Set up a call with us now:
☎️ https://calendly.com/linkifi/pr

 

👉️ Connect with Chris on LinkedIn
👉️ Connect with Nick on LinkedIn

 

🎧 Listen to more episodes of Market Movers:
🔗 https://marketmoverspod.com/

 

#SEO #LinkBuilding #DigitalPR #SaaSMarketing #GoogleUpdates #MarketMoversPodcast