70% of AI Search Results Show the Same Sites—Here’s How to Be One of Them

Welcome to Market Movers: Building Brands and Links with Linkifi!
ur go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.

In this episode, we welcome Mike King, Founder and CEO of iPullRank, an industry-leading digital marketing agency that has helped top brands like MGM Resorts, American Express, and Adidas drive billions in revenue. Mike is one of the most forward-thinking minds in SEO, constantly pushing the boundaries of technical SEO, AI, and digital strategy.

We dive into the biggest shifts happening in search today, the role of AI in rankings, how user interactions are shaping SEO, and why branding is becoming just as important as performance marketing in search visibility.

 

Key Talking Points:

✅ The Next Chapter of Search – Why AI is fundamentally changing search and what SEOs need to do now.
✅ User Experience Signals & Rankings – How Google is using dwell time, clickstream data, and user interactions to rank sites.
✅ SEO as a Brand Awareness Channel – Why search is no longer just about clicks but brand visibility.
✅ Google’s AI Search Overviews – How to optimize for AI-generated answers and whether it’s worth chasing these rankings.
✅ New SEO Strategies for LLMs & AI Search – What businesses should do to stay ahead in AI-driven search environments.
✅ The Role of Chrome Data in SEO – How Google might be leveraging browsing behavior for ranking signals.
✅ Optimizing for Bing & ChatGPT Search – Why OpenAI’s search is built on Bing’s index and why SEOs should care.
✅ The Future of SEO Tools – Why most SEO tools are outdated and which ones are worth using today.

 

Quotes from Mike King:

📢 “We are in the biggest shift in search in over a decade—everything is changing faster than ever.”
📢 “Google is under attack on two fronts: AI-powered search and the flood of AI-generated content.”
📢 “Brand visibility is becoming just as important as rankings—showing up matters, even if users don’t click.”
📢 “Forget 5,000-word blog posts—Google stopped prioritizing long content over 13 years ago.”
📢 “The future of marketing? It might be AI bots selling to AI bots.”

 

Actionable Insights for Listeners:

🚀 Optimize for AI Search Overviews – Find where you rank and tweak key passages for better visibility.
🔎 Use Tools That Track User Interaction – Analyze clickstream data to see where users go after leaving your site.
📈 Rebalance Your SEO Strategy – Shift your focus from only ranking to increasing brand presence in AI-generated search.
🔗 Leverage Digital PR for SEO – More brand mentions across the web improve AI and search engine recognition.
⚡ Understand AI Search & Retrieval – Google and ChatGPT use different methods—learn how to optimize for both.

 

About Mike King:

Mike King is the Founder & CEO of iPullRank, an award-winning SEO and digital marketing agency. He is a sought-after keynote speaker, technical SEO expert, and AI strategist who has worked with some of the biggest global brands. Mike is also a leading voice in the future of AI-driven search and a key player in uncovering Google’s leaked algorithm insights.

 

📬 Learn more about iPullRank: https://www.ipullrank.com
🌐 Connect with Mike King on LinkedIn

 

📈 Want High-Authority Backlinks & Media Coverage?

Linkifi secures Tier-1 publication links through digital PR, helping businesses boost their domain authority and search rankings.

 

📅 Set up a call with us now:
☎️ https://calendly.com/linkifi/pr

 

👉️ Connect with Chris on LinkedIn
👉️ Connect with Nick on LinkedIn

 

🎧 Listen to more episodes of Market Movers:
🔗 https://marketmoverspod.com/

 

#SEO #AI #BrandBuilding #UserExperience #DigitalPR #SearchEngineOptimization #MarketMoversPodcast